hindustantimes.com vs indianexpress.com
Market traction comparison · Updated Jul 2026
| hindustantimes.com | indianexpress.com | Leads | |
|---|---|---|---|
| Monthly Visits | 94.3M | 75.4M | hindustantimes.com |
| Bounce Rate | 51.3% | 52.9% | hindustantimes.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 30y | 24y 3m | hindustantimes.com |
hindustantimes.com leads in 3 of 4 dimensions, while indianexpress.com leads in 0.
Growth Momentum
| hindustantimes.com | indianexpress.com | Leads | |
|---|---|---|---|
| Monthly Visits | 94.3M | 75.4M | hindustantimes.com |
| MoM Change | +0% | +0% | — |
| Avg. Session | 2m10s | 2m39s | indianexpress.com |
| Pages / Visit | 2.1 | 2.4 | indianexpress.com |
Growth Momentum · Insight
hindustantimes.com receives 1.3x more monthly traffic than indianexpress.com (94.3M vs 75.4M).
Acquisition Strategy
| hindustantimes.com | indianexpress.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 53% | Search 45% | |
| Bounce Rate | 51.3% | 52.9% | hindustantimes.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 18%
Acquisition Strategy · Insight
hindustantimes.com acquires users primarily through Search (53%), while indianexpress.com relies on Search (45%). This reflects fundamentally different go-to-market strategies — indianexpress.com's higher direct traffic suggests stronger brand recognition or product-led growth, while hindustantimes.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| hindustantimes.com | indianexpress.com | Leads | |
|---|---|---|---|
| Domain Age | 30y | 24y 3m | hindustantimes.com |
| Registered | Aug 1996 | May 2002 | |
| Expires | Aug 2027 | May 2028 |
Business Maturity · Insight
hindustantimes.com has been in the market for over a decade, indicating established presence.
Market Position
| hindustantimes.com | indianexpress.com | Leads | |
|---|---|---|---|
| Global Rank | #638 | #778 | hindustantimes.com |
| Category Rank | #8 | #11 | hindustantimes.com |
Key Takeaways
- •hindustantimes.com receives 1.3x more monthly traffic than indianexpress.com (94.3M vs 75.4M).
- •hindustantimes.com acquires users primarily through Search (53%), while indianexpress.com relies on Search (45%). This reflects fundamentally different go-to-market strategies — indianexpress.com's higher direct traffic suggests stronger brand recognition or product-led growth, while hindustantimes.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •hindustantimes.com has 1.3x more traffic (94.3M vs 75.4M), though both operate at comparable scale.
- •They share 9 keywords (18% overlap), indicating direct search competition.
- •hindustantimes.com has a 6-year head start in the market.
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Report based on data from July 2026