indianexpress.com vs indiatimes.com
Market traction comparison · Updated Jul 2026
| indianexpress.com | indiatimes.com | Leads | |
|---|---|---|---|
| Monthly Visits | 75.4M | 288.6M | indiatimes.com |
| Bounce Rate | 52.9% | 57.3% | indianexpress.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 24y 3m | 29y 9m | indiatimes.com |
indiatimes.com leads in 2 of 4 dimensions, while indianexpress.com leads in 1.
Growth Momentum
| indianexpress.com | indiatimes.com | Leads | |
|---|---|---|---|
| Monthly Visits | 75.4M | 288.6M | indiatimes.com |
| MoM Change | +0% | +18% | indiatimes.com |
| Avg. Session | 2m39s | 2m30s | indianexpress.com |
| Pages / Visit | 2.4 | 2.3 | indianexpress.com |
Growth Momentum · Insight
indiatimes.com receives 3.8x more monthly traffic than indianexpress.com (288.6M vs 75.4M).
Acquisition Strategy
| indianexpress.com | indiatimes.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 45% | Search 46% | |
| Bounce Rate | 52.9% | 57.3% | indianexpress.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 71%
| Keyword | Volume | indianexpress.com | indiatimes.com |
|---|---|---|---|
| richest shark in shark tank india | 1.3K | #5 | #4 |
Acquisition Strategy · Insight
indianexpress.com acquires users primarily through Search (45%), while indiatimes.com relies on Search (46%). This reflects fundamentally different go-to-market strategies — indianexpress.com's higher direct traffic suggests stronger brand recognition or product-led growth, while indiatimes.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| indianexpress.com | indiatimes.com | Leads | |
|---|---|---|---|
| Domain Age | 24y 3m | 29y 9m | indiatimes.com |
| Registered | May 2002 | Nov 1996 | |
| Expires | May 2028 | Nov 2026 |
Business Maturity · Insight
indiatimes.com has been in the market for over a decade, indicating established presence.
Market Position
| indianexpress.com | indiatimes.com | Leads | |
|---|---|---|---|
| Global Rank | #778 | #169 | indiatimes.com |
| Category Rank | #11 | #1 | indiatimes.com |
indianexpress.com only
indiatimes.com only
Market Position · Insight
Each has untapped markets the other serves: indianexpress.com could expand into United Arab Emirates, while indiatimes.com could target Australia.
Key Takeaways
- •indiatimes.com receives 3.8x more monthly traffic than indianexpress.com (288.6M vs 75.4M).
- •indianexpress.com acquires users primarily through Search (45%), while indiatimes.com relies on Search (46%). This reflects fundamentally different go-to-market strategies — indianexpress.com's higher direct traffic suggests stronger brand recognition or product-led growth, while indiatimes.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •indiatimes.com receives 3.8x more monthly traffic than indianexpress.com (288.6M vs 75.4M).
- •They share 25 keywords (71% overlap), indicating direct search competition.
- •indiatimes.com has a 5-year head start in the market.
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Report based on data from July 2026