indianexpress.com vs indiatoday.in
Market traction comparison · Updated Jul 2026
| indianexpress.com | indiatoday.in | Leads | |
|---|---|---|---|
| Monthly Visits | 75.4M | 56.3M | indianexpress.com |
| Bounce Rate | 52.9% | 50.0% | indiatoday.in |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 24y 3m | 21y 8m | indianexpress.com |
indianexpress.com leads in 2 of 4 dimensions, while indiatoday.in leads in 1.
Growth Momentum
| indianexpress.com | indiatoday.in | Leads | |
|---|---|---|---|
| Monthly Visits | 75.4M | 56.3M | indianexpress.com |
| MoM Change | +0% | +10% | indiatoday.in |
| Avg. Session | 2m39s | 1m09s | indianexpress.com |
| Pages / Visit | 2.4 | 1.8 | indianexpress.com |
Growth Momentum · Insight
indiatoday.in is growing faster (+10%) but visitors stay 2.3x shorter (1m09s vs 2m39s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| indianexpress.com | indiatoday.in | Leads | |
|---|---|---|---|
| Primary Channel | Search 45% | Search 52% | |
| Bounce Rate | 52.9% | 50.0% | indiatoday.in |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 15%
Acquisition Strategy · Insight
indianexpress.com acquires users primarily through Search (45%), while indiatoday.in relies on Search (52%). This reflects fundamentally different go-to-market strategies — indianexpress.com's higher direct traffic suggests stronger brand recognition or product-led growth, while indiatoday.in's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| indianexpress.com | indiatoday.in | Leads | |
|---|---|---|---|
| Domain Age | 24y 3m | 21y 8m | indianexpress.com |
| Registered | May 2002 | Jan 2005 | |
| Expires | May 2028 | Jan 2031 |
Business Maturity · Insight
indianexpress.com has been in the market for over a decade, indicating established presence.
Market Position
| indianexpress.com | indiatoday.in | Leads | |
|---|---|---|---|
| Global Rank | #778 | #1.3K | indianexpress.com |
| Category Rank | #11 | #17 | indianexpress.com |
indianexpress.com only
indiatoday.in only
Market Position · Insight
Each has untapped markets the other serves: indianexpress.com could expand into United Arab Emirates, while indiatoday.in could target Canada.
Key Takeaways
- •indianexpress.com receives 1.3x more monthly traffic than indiatoday.in (75.4M vs 56.3M).
- •indiatoday.in is growing faster (+10%) but visitors stay 2.3x shorter (1m09s vs 2m39s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •indianexpress.com acquires users primarily through Search (45%), while indiatoday.in relies on Search (52%). This reflects fundamentally different go-to-market strategies — indianexpress.com's higher direct traffic suggests stronger brand recognition or product-led growth, while indiatoday.in's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •indianexpress.com has 1.3x more traffic (75.4M vs 56.3M), though both operate at comparable scale.
- •indianexpress.com keeps visitors significantly longer (2m39s avg session vs indiatoday.in's 1m09s), suggesting deeper product engagement or stickier content.
- •They share 8 keywords (15% overlap), indicating direct search competition.
You've seen the gap. Now steal the playbook.
A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.
Related Comparisons
Report based on data from July 2026