hindustantimes.com vs sbs.com.au
Market traction comparison · Updated Jul 2026
| hindustantimes.com | sbs.com.au | Leads | |
|---|---|---|---|
| Monthly Visits | 94.3M | 55.2M | hindustantimes.com |
| Bounce Rate | 51.3% | 45.2% | sbs.com.au |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 30y | — |
hindustantimes.com leads in 1 of 3 dimensions, while sbs.com.au leads in 1.
Growth Momentum
| hindustantimes.com | sbs.com.au | Leads | |
|---|---|---|---|
| Monthly Visits | 94.3M | 55.2M | hindustantimes.com |
| MoM Change | +0% | -1% | hindustantimes.com |
| Avg. Session | 2m10s | 2m58s | sbs.com.au |
| Pages / Visit | 2.1 | 3.5 | sbs.com.au |
Growth Momentum · Insight
hindustantimes.com receives 1.7x more monthly traffic than sbs.com.au (94.3M vs 55.2M).
Acquisition Strategy
| hindustantimes.com | sbs.com.au | Leads | |
|---|---|---|---|
| Primary Channel | Search 53% | Direct 52% | |
| Bounce Rate | 51.3% | 45.2% | sbs.com.au |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 11%
Acquisition Strategy · Insight
hindustantimes.com acquires users primarily through Search (53%), while sbs.com.au relies on Direct (52%). This reflects fundamentally different go-to-market strategies — sbs.com.au's higher direct traffic suggests stronger brand recognition or product-led growth, while hindustantimes.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| hindustantimes.com | sbs.com.au | Leads | |
|---|---|---|---|
| Domain Age | 30y | — | |
| Registered | Aug 1996 | — | |
| Expires | Aug 2027 | — |
Market Position
| hindustantimes.com | sbs.com.au | Leads | |
|---|---|---|---|
| Global Rank | #638 | #891 | hindustantimes.com |
| Category Rank | #8 | #2 | sbs.com.au |
Key Takeaways
- •hindustantimes.com receives 1.7x more monthly traffic than sbs.com.au (94.3M vs 55.2M).
- •hindustantimes.com acquires users primarily through Search (53%), while sbs.com.au relies on Direct (52%). This reflects fundamentally different go-to-market strategies — sbs.com.au's higher direct traffic suggests stronger brand recognition or product-led growth, while hindustantimes.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •hindustantimes.com has 1.7x more traffic (94.3M vs 55.2M), though both operate at comparable scale.
- •hindustantimes.com acquires traffic primarily through Search (53%), while sbs.com.au relies on Direct (52%) — fundamentally different acquisition strategies.
- •They share 6 keywords (11% overlap), indicating direct search competition.
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Report based on data from July 2026