sbs.com.au

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Medium Opportunity · 60/100

—Domain Age

55.2M-1%Monthly Visits

Direct 52%Australia 76%Primary Channel

5Competitors

Product Identity

About

australia's multicultural and multilingual broadcaster. includes news, sport, entertainment, documentary, film, food, radio and television schedule with program information

Categoryarts_and_entertainment/tv_movies_and_streaming

Growth Profile

Monthly Visits

55,177,499

↓0.7% vs last month

Bounce Rate

45.2%

Pages / Visit

3.5

Avg. Session

2m 58s

#891Global Rank

#24Country Rank (36)

#2Category Rank · TV_Movies_and_Streaming

Traffic Trend

↓0.7%

Growth Profile · Insight

Monthly visits of 55.2M with 2m58s average session. A moderate bounce rate (45%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources

Organic Search

38.0%

Direct

51.6%

Social

5.1%

Referral

3.6%

Paid

0.0%

1.3%

Gen AI

0.5%

Geographic Distribution

DomainShare

🇦🇺AustraliaAU

76.5%

🇮🇳IndiaIN

5.5%

🇺🇸United StatesUS

4.9%

🇨🇦CanadaCA

1.5%

🇬🇧United KingdomGB

1.2%

Top 3 countries account for 86.9% of traffic — high geographic concentration

Top Keywords

Keyword
world cup	79.0M	$0.64	$795.0K
fifa world cup 2026	54.0M	$0.53	$961.7K
fifa world cup stats	7.5M	$0.95	$446.5K
sbs on demand	926.9K	$1.98	$1733.9K
sbs	820.0K	$0.90	$896.4K

SERP Rankings

Keyword			Ranking URL
filipino vs tagalog	#9	📄	www.sbs.com.au/language/filipino/en/article/is-tagalog-the-same-language-as-filipino-not-exactly/3qmocjb2n	1,800	—

Acquisition Engine · Insight

Brand-driven growth (52% direct traffic) alongside 5 ranking keywords — dual acquisition engines reduce channel dependency.

How does sbs.com.au actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

xxxxxxx

bbc.com

🔗 4 keyword overlap

Visit BBC for trusted reporting on the latest world and US news, sports, business, climate, innovation, culture and much more.

508.7M/mo+1%Jul 1989$3.7K MRR

Shares 4 keywords including "world cup"

sbs.com.au vs xxxxxxx →Visit Website ↗

theguardian.com

🔗 4 keyword overlap

This privacy policy explains how we collect, use, share and transfer your personal data when you use the services provided on theguardian.com and our related mobile applications

304.5M/mo+9%Jul 1994

Shares 4 keywords including "world cup"

sbs.com.au vs theguardian.com →Visit Website ↗

aljazeera.com

🔗 4 keyword overlap

News, analysis from the Middle East & worldwide, multimedia & interactives, opinions, documentaries, podcasts, long reads and broadcast schedule.

92.8M/mo+7%Apr 1996

Shares 4 keywords including "world cup"

sbs.com.au vs aljazeera.com →Visit Website ↗

hindustantimes.com

🔗 3 keyword overlap

Join The Next Voice, a national-level student video contest by Hindustan Times. Showcase your talent in storytelling, acting, or singing!

94.3M/mo+0%Aug 1996

Shares 3 keywords including "world cup"

sbs.com.au vs hindustantimes.com →Visit Website ↗

thehindu.com

🔗 3 keyword overlap

Today’s Education News: Get the latest news on higher education, board exams, results, admit cards, entrance exams, and admission news from The Hindu

76.3M/mo+13%Feb 1996

Shares 3 keywords including "fifa world cup 2026"

sbs.com.au vs thehindu.com →Visit Website ↗

View full competitive analysis of sbs.com.au →

Competitive Landscape · Insight

Facing significant traffic gap vs xxxxxxx (9.2x), but keyword overlap is only 4 — likely serving different market segments despite surface-level competition.

sbs.com.au

Product Identity

Growth Profile

Acquisition Engine

Competitive Landscape

Tools at a similar scale