sbs.com.au vs theguardian.com
Market traction comparison · Updated Jul 2026
| sbs.com.au | theguardian.com | Leads | |
|---|---|---|---|
| Monthly Visits | 55.2M | 304.5M | theguardian.com |
| Bounce Rate | 45.2% | 47.1% | sbs.com.au |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | — | 32y 2m |
sbs.com.au leads in 1 of 3 dimensions, while theguardian.com leads in 1.
Growth Momentum
| sbs.com.au | theguardian.com | Leads | |
|---|---|---|---|
| Monthly Visits | 55.2M | 304.5M | theguardian.com |
| MoM Change | -1% | +9% | theguardian.com |
| Avg. Session | 2m58s | 3m16s | theguardian.com |
| Pages / Visit | 3.5 | 2.5 | sbs.com.au |
Growth Momentum · Insight
sbs.com.au is losing traffic (-1%) despite 55.2M monthly visits. theguardian.com's +9% growth puts it on a trajectory to overtake.
Acquisition Strategy
| sbs.com.au | theguardian.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 52% | Direct 52% | |
| Bounce Rate | 45.2% | 47.1% | sbs.com.au |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 20%
Acquisition Strategy · Insight
sbs.com.au acquires users primarily through Direct (52%), while theguardian.com relies on Direct (52%). This reflects fundamentally different go-to-market strategies — theguardian.com's higher direct traffic suggests stronger brand recognition or product-led growth, while sbs.com.au's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| sbs.com.au | theguardian.com | Leads | |
|---|---|---|---|
| Domain Age | — | 32y 2m | |
| Registered | — | Jul 1994 | |
| Expires | — | Jul 2026 |
Market Position
| sbs.com.au | theguardian.com | Leads | |
|---|---|---|---|
| Global Rank | #891 | #154 | theguardian.com |
| Category Rank | #2 | #4 | sbs.com.au |
sbs.com.au only
theguardian.com only
Market Position · Insight
Each has untapped markets the other serves: sbs.com.au could expand into Germany, while theguardian.com could target India.
Key Takeaways
- •sbs.com.au is losing traffic (-1%) despite 55.2M monthly visits. theguardian.com's +9% growth puts it on a trajectory to overtake.
- •sbs.com.au acquires users primarily through Direct (52%), while theguardian.com relies on Direct (52%). This reflects fundamentally different go-to-market strategies — theguardian.com's higher direct traffic suggests stronger brand recognition or product-led growth, while sbs.com.au's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •theguardian.com receives 5.5x more monthly traffic than sbs.com.au (304.5M vs 55.2M).
- •theguardian.com is growing (+9%) while sbs.com.au is declining (-1%).
- •They share 10 keywords (20% overlap), indicating direct search competition.
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Report based on data from July 2026