history.com vs nps.gov
Market traction comparison · Updated Jul 2026
| history.com | nps.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 5.2M | 16.9M | nps.gov |
| Bounce Rate | 58.8% | 53.2% | nps.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 10m | 28y 11m | history.com |
nps.gov leads in 2 of 4 dimensions, while history.com leads in 1.
Growth Momentum
| history.com | nps.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 5.2M | 16.9M | nps.gov |
| MoM Change | +4% | +1% | history.com |
| Avg. Session | 1m30s | 2m35s | nps.gov |
| Pages / Visit | 2.0 | 2.8 | nps.gov |
Growth Momentum · Insight
nps.gov receives 3.2x more monthly traffic than history.com (16.9M vs 5.2M).
Acquisition Strategy
| history.com | nps.gov | Leads | |
|---|---|---|---|
| Primary Channel | Search 52% | Search 66% | |
| Bounce Rate | 58.8% | 53.2% | nps.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 3%
Acquisition Strategy · Insight
history.com acquires users primarily through Search (52%), while nps.gov relies on Search (66%). This reflects fundamentally different go-to-market strategies — history.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nps.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| history.com | nps.gov | Leads | |
|---|---|---|---|
| Domain Age | 31y 10m | 28y 11m | history.com |
| Registered | Oct 1994 | Oct 1997 | |
| Expires | Oct 2026 | Aug 2026 |
Business Maturity · Insight
history.com has been in the market for over a decade, indicating established presence.
Market Position
| history.com | nps.gov | Leads | |
|---|---|---|---|
| Global Rank | #13.9K | #3.6K | nps.gov |
| Category Rank | #109 | #10 | nps.gov |
history.com only
nps.gov only
Market Position · Insight
Each has untapped markets the other serves: history.com could expand into United Kingdom, Germany, Italy, while nps.gov could target India, Australia, Philippines.
Key Takeaways
- •nps.gov receives 3.2x more monthly traffic than history.com (16.9M vs 5.2M).
- •history.com acquires users primarily through Search (52%), while nps.gov relies on Search (66%). This reflects fundamentally different go-to-market strategies — history.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nps.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •nps.gov receives 3.2x more monthly traffic than history.com (16.9M vs 5.2M).
- •nps.gov keeps visitors significantly longer (2m35s avg session vs history.com's 1m30s), suggesting deeper product engagement or stickier content.
- •With only 3% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026