nps.gov vs si.edu
Market traction comparison · Updated Jul 2026
| nps.gov | si.edu | Leads | |
|---|---|---|---|
| Monthly Visits | 16.9M | 6.2M | nps.gov |
| Bounce Rate | 53.2% | 53.6% | nps.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 11m | — |
nps.gov leads in 2 of 3 dimensions, while si.edu leads in 0.
Growth Momentum
| nps.gov | si.edu | Leads | |
|---|---|---|---|
| Monthly Visits | 16.9M | 6.2M | nps.gov |
| MoM Change | +1% | +15% | si.edu |
| Avg. Session | 2m35s | 2m04s | nps.gov |
| Pages / Visit | 2.8 | 3.6 | si.edu |
Growth Momentum · Insight
si.edu is growing faster (+15%) but visitors stay 1.2x shorter (2m04s vs 2m35s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| nps.gov | si.edu | Leads | |
|---|---|---|---|
| Primary Channel | Search 66% | Search 60% | |
| Bounce Rate | 53.2% | 53.6% | nps.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 3%
Acquisition Strategy · Insight
nps.gov acquires users primarily through Search (66%), while si.edu relies on Search (60%). This reflects fundamentally different go-to-market strategies — si.edu's higher direct traffic suggests stronger brand recognition or product-led growth, while nps.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| nps.gov | si.edu | Leads | |
|---|---|---|---|
| Domain Age | 28y 11m | — | |
| Registered | Oct 1997 | — | |
| Expires | Aug 2026 | — |
Market Position
| nps.gov | si.edu | Leads | |
|---|---|---|---|
| Global Rank | #3.6K | #9.0K | nps.gov |
| Category Rank | #10 | #6 | si.edu |
nps.gov only
si.edu only
Market Position · Insight
Each has untapped markets the other serves: nps.gov could expand into Australia, India, while si.edu could target Germany, Italy.
Key Takeaways
- •si.edu is growing +15% while nps.gov grows +1%. At current trajectory, si.edu could close the traffic gap within 14 months.
- •si.edu is growing faster (+15%) but visitors stay 1.2x shorter (2m04s vs 2m35s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •nps.gov acquires users primarily through Search (66%), while si.edu relies on Search (60%). This reflects fundamentally different go-to-market strategies — si.edu's higher direct traffic suggests stronger brand recognition or product-led growth, while nps.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •nps.gov receives 2.7x more monthly traffic than si.edu (16.9M vs 6.2M).
- •Both are growing, with si.edu accelerating faster at +15% vs +1%.
- •With only 3% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026