indiatimes.com vs news.cn

Market traction comparison · Updated Jul 2026

indiatimes.com faviconindiatimes.com
VS
news.cn faviconnews.cn
 indiatimes.comnews.cnLeads
Monthly Visits288.6M4.3Mindiatimes.com
Bounce Rate57.3%62.4%indiatimes.com
SEO & Keywords3030Tie
Domain Age29y 9m23y 5mindiatimes.com

indiatimes.com leads in 3 of 4 dimensions, while news.cn leads in 0.

Growth Momentum

Growth Momentum
indiatimes.comnews.cn
 indiatimes.comnews.cnLeads
Monthly Visits288.6M4.3Mindiatimes.com
MoM Change+18%-12%indiatimes.com
Avg. Session2m30s0m58sindiatimes.com
Pages / Visit2.32.0indiatimes.com

Growth Momentum · Insight

news.cn is losing traffic (-12%) despite 4.3M monthly visits. indiatimes.com's +18% growth puts it on a trajectory to overtake.

Acquisition Strategy

 indiatimes.comnews.cnLeads
Primary ChannelSearch 46%Search 57%
Bounce Rate57.3%62.4%indiatimes.com
SEO & Keywords3030
indiatimes.com
Search 46%Direct 40%Social 4%Referral 8%Email 2%
news.cn
Search 57%Direct 23%Social 2%Referral 18%
SearchDirectSocialReferralPaidEmail
26
4
26
indiatimes.com OnlySharednews.cn Only

Keyword Overlap Rate: 7%

Acquisition Strategy · Insight

indiatimes.com acquires users primarily through Search (46%), while news.cn relies on Search (57%). This reflects fundamentally different go-to-market strategies — indiatimes.com's higher direct traffic suggests stronger brand recognition or product-led growth, while news.cn's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 indiatimes.comnews.cnLeads
Domain Age29y 9m23y 5mindiatimes.com
RegisteredNov 1996Mar 2003
ExpiresNov 2026

Business Maturity · Insight

indiatimes.com has been in the market for over a decade, indicating established presence.

Market Position

 indiatimes.comnews.cnLeads
Global Rank#169#17.0Kindiatimes.com
Category Rank#1
indiatimes.comnews.cn
🇺🇸 United States
16%
11%

indiatimes.com only

🇮🇳 India 69%🇨🇦 Canada 2%🌐 United Arab Emirates 2%

news.cn only

🌐 China 64%🌐 Hong Kong SAR China 4%🇯🇵 Japan 2%

Market Position · Insight

Each has untapped markets the other serves: indiatimes.com could expand into China, Hong Kong SAR China, Japan, while news.cn could target India, Canada, United Arab Emirates.

Key Takeaways

  • news.cn is losing traffic (-12%) despite 4.3M monthly visits. indiatimes.com's +18% growth puts it on a trajectory to overtake.
  • indiatimes.com acquires users primarily through Search (46%), while news.cn relies on Search (57%). This reflects fundamentally different go-to-market strategies — indiatimes.com's higher direct traffic suggests stronger brand recognition or product-led growth, while news.cn's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • indiatimes.com receives 66.7x more monthly traffic than news.cn (288.6M vs 4.3M).
  • indiatimes.com is growing (+18%) while news.cn is declining (-12%).
  • indiatimes.com keeps visitors significantly longer (2m30s avg session vs news.cn's 0m58s), suggesting deeper product engagement or stickier content.
  • With only 7% keyword overlap, they target largely different search audiences.

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Report based on data from July 2026