indiatimes.com vs indiatoday.in
Market traction comparison · Updated Jul 2026
| indiatimes.com | indiatoday.in | Leads | |
|---|---|---|---|
| Monthly Visits | 288.6M | 56.3M | indiatimes.com |
| Bounce Rate | 57.3% | 50.0% | indiatoday.in |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 29y 9m | 21y 8m | indiatimes.com |
indiatimes.com leads in 2 of 4 dimensions, while indiatoday.in leads in 1.
Growth Momentum
| indiatimes.com | indiatoday.in | Leads | |
|---|---|---|---|
| Monthly Visits | 288.6M | 56.3M | indiatimes.com |
| MoM Change | +18% | +10% | indiatimes.com |
| Avg. Session | 2m30s | 1m09s | indiatimes.com |
| Pages / Visit | 2.3 | 1.8 | indiatimes.com |
Growth Momentum · Insight
indiatimes.com is growing +18% while indiatoday.in grows +10%. At current trajectory, indiatimes.com could close the traffic gap within 5 months.
Acquisition Strategy
| indiatimes.com | indiatoday.in | Leads | |
|---|---|---|---|
| Primary Channel | Search 46% | Search 52% | |
| Bounce Rate | 57.3% | 50.0% | indiatoday.in |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 25%
| Keyword | Volume | indiatimes.com | indiatoday.in |
|---|---|---|---|
| asha sharma age | 13.1K | #4 | #7 |
Acquisition Strategy · Insight
indiatimes.com acquires users primarily through Search (46%), while indiatoday.in relies on Search (52%). This reflects fundamentally different go-to-market strategies — indiatimes.com's higher direct traffic suggests stronger brand recognition or product-led growth, while indiatoday.in's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| indiatimes.com | indiatoday.in | Leads | |
|---|---|---|---|
| Domain Age | 29y 9m | 21y 8m | indiatimes.com |
| Registered | Nov 1996 | Jan 2005 | |
| Expires | Nov 2026 | Jan 2031 |
Business Maturity · Insight
indiatimes.com has been in the market for over a decade, indicating established presence.
Market Position
| indiatimes.com | indiatoday.in | Leads | |
|---|---|---|---|
| Global Rank | #169 | #1.3K | indiatimes.com |
| Category Rank | #1 | #17 | indiatimes.com |
indiatimes.com only
indiatoday.in only
Market Position · Insight
Each has untapped markets the other serves: indiatimes.com could expand into Australia, while indiatoday.in could target Canada.
Key Takeaways
- •indiatimes.com is growing +18% while indiatoday.in grows +10%. At current trajectory, indiatimes.com could close the traffic gap within 5 months.
- •indiatimes.com acquires users primarily through Search (46%), while indiatoday.in relies on Search (52%). This reflects fundamentally different go-to-market strategies — indiatimes.com's higher direct traffic suggests stronger brand recognition or product-led growth, while indiatoday.in's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •indiatimes.com receives 5.1x more monthly traffic than indiatoday.in (288.6M vs 56.3M).
- •Both are growing, with indiatimes.com accelerating faster at +18% vs +10%.
- •indiatimes.com keeps visitors significantly longer (2m30s avg session vs indiatoday.in's 1m09s), suggesting deeper product engagement or stickier content.
- •They share 12 keywords (25% overlap), indicating direct search competition.
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Report based on data from July 2026