indiatimes.com vs thehindu.com
Market traction comparison · Updated Jul 2026
| indiatimes.com | thehindu.com | Leads | |
|---|---|---|---|
| Monthly Visits | 288.6M | 76.3M | indiatimes.com |
| Bounce Rate | 57.3% | 42.6% | thehindu.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 29y 9m | 30y 6m | thehindu.com |
thehindu.com leads in 2 of 4 dimensions, while indiatimes.com leads in 1.
Growth Momentum
| indiatimes.com | thehindu.com | Leads | |
|---|---|---|---|
| Monthly Visits | 288.6M | 76.3M | indiatimes.com |
| MoM Change | +18% | +13% | indiatimes.com |
| Avg. Session | 2m30s | 1m01s | indiatimes.com |
| Pages / Visit | 2.3 | 1.8 | indiatimes.com |
Growth Momentum · Insight
indiatimes.com receives 3.8x more monthly traffic than thehindu.com (288.6M vs 76.3M).
Acquisition Strategy
| indiatimes.com | thehindu.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 46% | Search 54% | |
| Bounce Rate | 57.3% | 42.6% | thehindu.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 20%
Acquisition Strategy · Insight
indiatimes.com acquires users primarily through Search (46%), while thehindu.com relies on Search (54%). This reflects fundamentally different go-to-market strategies — indiatimes.com's higher direct traffic suggests stronger brand recognition or product-led growth, while thehindu.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| indiatimes.com | thehindu.com | Leads | |
|---|---|---|---|
| Domain Age | 29y 9m | 30y 6m | thehindu.com |
| Registered | Nov 1996 | Feb 1996 | |
| Expires | Nov 2026 | Mar 2028 |
Business Maturity · Insight
thehindu.com has been in the market for over a decade, indicating established presence.
Market Position
| indiatimes.com | thehindu.com | Leads | |
|---|---|---|---|
| Global Rank | #169 | #849 | indiatimes.com |
| Category Rank | #1 | #12 | indiatimes.com |
Key Takeaways
- •indiatimes.com receives 3.8x more monthly traffic than thehindu.com (288.6M vs 76.3M).
- •indiatimes.com acquires users primarily through Search (46%), while thehindu.com relies on Search (54%). This reflects fundamentally different go-to-market strategies — indiatimes.com's higher direct traffic suggests stronger brand recognition or product-led growth, while thehindu.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •indiatimes.com receives 3.8x more monthly traffic than thehindu.com (288.6M vs 76.3M).
- •indiatimes.com keeps visitors significantly longer (2m30s avg session vs thehindu.com's 1m01s), suggesting deeper product engagement or stickier content.
- •thehindu.com has a 15 percentage point lower bounce rate (43% vs 57%), indicating better landing page relevance or more targeted traffic.
- •They share 10 keywords (20% overlap), indicating direct search competition.
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Report based on data from July 2026