intuit.com vs quickbooks.com
Market traction comparison · Updated Jul 2026
| intuit.com | quickbooks.com | Leads | |
|---|---|---|---|
| Monthly Visits | 119.0M | 160.8K | intuit.com |
| Bounce Rate | 24.8% | 48.0% | intuit.com |
| SEO & Keywords | 35 | 29 | intuit.com |
| Domain Age | 32y 6m | 31y 2m | intuit.com |
intuit.com leads in 4 of 4 dimensions, while quickbooks.com leads in 0.
Growth Momentum
| intuit.com | quickbooks.com | Leads | |
|---|---|---|---|
| Monthly Visits | 119.0M | 160.8K | intuit.com |
| MoM Change | +11% | -1% | intuit.com |
| Avg. Session | 11m34s | 1m27s | intuit.com |
| Pages / Visit | 9.4 | 1.6 | intuit.com |
Growth Momentum · Insight
quickbooks.com is losing traffic (-1%) despite 160.8K monthly visits. intuit.com's +11% growth puts it on a trajectory to overtake.
Acquisition Strategy
| intuit.com | quickbooks.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 62% | Direct 60% | |
| Bounce Rate | 24.8% | 48.0% | intuit.com |
| SEO & Keywords | 35 | 29 | intuit.com |
Keyword Overlap Rate: 237%
| Keyword | Volume | intuit.com | quickbooks.com |
|---|---|---|---|
| quickbooks desktop | 18.9K | #1 | #2 |
Acquisition Strategy · Insight
intuit.com acquires users primarily through Direct (62%), while quickbooks.com relies on Direct (60%). This reflects fundamentally different go-to-market strategies — intuit.com's higher direct traffic suggests stronger brand recognition or product-led growth, while quickbooks.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| intuit.com | quickbooks.com | Leads | |
|---|---|---|---|
| Domain Age | 32y 6m | 31y 2m | intuit.com |
| Registered | Feb 1994 | Jun 1995 | |
| Expires | Dec 2026 | Jun 2026 |
Business Maturity · Insight
intuit.com has been in the market for over a decade, indicating established presence.
Market Position
| intuit.com | quickbooks.com | Leads | |
|---|---|---|---|
| Global Rank | #246 | #304.5K | intuit.com |
| Category Rank | #1 | #551 | intuit.com |
intuit.com only
quickbooks.com only
Market Position · Insight
Each has untapped markets the other serves: intuit.com could expand into Kenya, Philippines, Nigeria, while quickbooks.com could target United Kingdom, Australia, South Africa.
Key Takeaways
- •quickbooks.com is losing traffic (-1%) despite 160.8K monthly visits. intuit.com's +11% growth puts it on a trajectory to overtake.
- •intuit.com acquires users primarily through Direct (62%), while quickbooks.com relies on Direct (60%). This reflects fundamentally different go-to-market strategies — intuit.com's higher direct traffic suggests stronger brand recognition or product-led growth, while quickbooks.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •intuit.com receives 740.0x more monthly traffic than quickbooks.com (119.0M vs 160.8K).
- •intuit.com is growing (+11%) while quickbooks.com is declining (-1%).
- •intuit.com keeps visitors significantly longer (11m34s avg session vs quickbooks.com's 1m27s), suggesting deeper product engagement or stickier content.
- •intuit.com has a 23 percentage point lower bounce rate (25% vs 48%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026