intuit.com
intuit.comAbout intuit.com
The Intuit platform puts a team of AI agents and trusted experts by your side.
Competitive Landscape Overview
Top Competitors
xero.com
xero.com
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Shares 2 keywords including "quickbooks"
freshbooks.com
freshbooks.com
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Shares 2 keywords including "quickbooks"
taxact.com
taxact.com
It's your money. Get it back for less.
Shares 2 keywords including "turbotax"
taxslayer.com
taxslayer.com
taxslayer is the easiest way to file your federal and state taxes online. learn about our tax preparation services and receive your maximum refund today.
Shares 2 keywords including "turbotax"
rightworks.com
rightworks.com
Explore how digital innovation can increase business risks. Learn whether digital transformation and cybersecurity can peacefully coexist.
Shares 2 keywords including "quickbooks"
quickbooks.com
quickbooks.com
summer savings! ☆ 70% off for 3 months* ☆ last chance!. join 7 million businesses using quickbooks to manage their accounting, get invoices paid & much more.
Shares 2 keywords including "quickbooks"
Competitors identified by shared traffic-driving keywords
Keyword Battle: intuit.com vs Competitors
| Keyword | Search Volume | intuit.com | Competitor | |
|---|---|---|---|---|
| tax calculator | 277,690 | #1 | taxact.com #7 | ✓ Leading |
| income tax calculator | 184,760 | #4 | taxact.com #8 | ✓ Leading |
| tax return calculator | 40,040 | #1 | taxact.com #3 | ✓ Leading |
| tax calculator 2026 | 33,250 | #2 | taxact.com #7 | ✓ Leading |
| crypto tax calculator | 5,480 | #6 | taxact.com #3 | ✗ Behind |
| 1099 tax calculator | 4,390 | #7 | taxact.com #5 | ✗ Behind |
| tax tim calculator | 3,550 | #6 | taxact.com #8 | ✓ Leading |
| invoicing software | 3,070 | #2 | freshbooks.com #4 | ✓ Leading |
| principal business activity | 1,360 | #2 | taxact.com #7 | ✓ Leading |
Traffic Comparison
Acquisition Channel Mix
Geographic Footprint
Find weak markets where competitors haven't established dominance
| Country | intuit.com | xero.com | freshbooks.com | taxact.com | taxslayer.com | rightworks.com |
|---|---|---|---|---|---|---|
| 🇺🇸 US | 74% | 6% | 76% | 92% | 88% | 96% |
| 🇦🇺 AU | 2% | 40% | — | — | — | — |
| 🇬🇧 GB | 5% | 22% | 4% | 0% | 0% | 0% |
| 🇨🇦 CA | 9% | — | 10% | 1% | 1% | 1% |
| 🇳🇿 NZ | — | 13% | — | — | — | — |
| 🇿🇦 ZA | 2% | 9% | — | — | — | — |
Market Opportunities
Domain Age Comparison
How does intuit.com actually grow?
This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.
Report based on data from May 2026