intuit.com vs taxact.com
Market traction comparison · Updated Jul 2026
| intuit.com | taxact.com | Leads | |
|---|---|---|---|
| Monthly Visits | 119.0M | 824.5K | intuit.com |
| Bounce Rate | 24.8% | 39.1% | intuit.com |
| SEO & Keywords | 35 | 30 | intuit.com |
| Domain Age | 32y 6m | 28y 4m | intuit.com |
intuit.com leads in 4 of 4 dimensions, while taxact.com leads in 0.
Growth Momentum
| intuit.com | taxact.com | Leads | |
|---|---|---|---|
| Monthly Visits | 119.0M | 824.5K | intuit.com |
| MoM Change | +11% | -11% | intuit.com |
| Avg. Session | 11m34s | 4m22s | intuit.com |
| Pages / Visit | 9.4 | 5.8 | intuit.com |
Growth Momentum · Insight
taxact.com is losing traffic (-11%) despite 824.5K monthly visits. intuit.com's +11% growth puts it on a trajectory to overtake.
Acquisition Strategy
| intuit.com | taxact.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 62% | Direct 52% | |
| Bounce Rate | 24.8% | 39.1% | intuit.com |
| SEO & Keywords | 35 | 30 | intuit.com |
Keyword Overlap Rate: 23%
| Keyword | Volume | intuit.com | taxact.com |
|---|---|---|---|
| tax calculator | 277.7K | #1 | #7 |
| income tax calculator | 184.8K | #4 | #8 |
| tax return calculator | 40.0K | #1 | #3 |
| tax calculator 2026 | 33.3K | #2 | #7 |
| crypto tax calculator | 5.5K | #6 | #3 |
| 1099 tax calculator | 4.4K | #7 | #5 |
| tax tim calculator | 3.5K | #6 | #8 |
| principal business activity | 1.4K | #2 | #7 |
Acquisition Strategy · Insight
intuit.com acquires users primarily through Direct (62%), while taxact.com relies on Direct (52%). This reflects fundamentally different go-to-market strategies — intuit.com's higher direct traffic suggests stronger brand recognition or product-led growth, while taxact.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| intuit.com | taxact.com | Leads | |
|---|---|---|---|
| Domain Age | 32y 6m | 28y 4m | intuit.com |
| Registered | Feb 1994 | May 1998 | |
| Expires | Dec 2026 | May 2027 |
Business Maturity · Insight
intuit.com has been in the market for over a decade, indicating established presence.
Market Position
| intuit.com | taxact.com | Leads | |
|---|---|---|---|
| Global Rank | #246 | #48.9K | intuit.com |
| Category Rank | #1 | #10 | intuit.com |
intuit.com only
taxact.com only
Market Position · Insight
Each has untapped markets the other serves: intuit.com could expand into India, South Korea, France, while taxact.com could target Canada, Australia, South Africa.
Key Takeaways
- •taxact.com is losing traffic (-11%) despite 824.5K monthly visits. intuit.com's +11% growth puts it on a trajectory to overtake.
- •intuit.com acquires users primarily through Direct (62%), while taxact.com relies on Direct (52%). This reflects fundamentally different go-to-market strategies — intuit.com's higher direct traffic suggests stronger brand recognition or product-led growth, while taxact.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •intuit.com receives 144.4x more monthly traffic than taxact.com (119.0M vs 824.5K).
- •intuit.com is growing (+11%) while taxact.com is declining (-11%).
- •intuit.com keeps visitors significantly longer (11m34s avg session vs taxact.com's 4m22s), suggesting deeper product engagement or stickier content.
- •intuit.com has a 14 percentage point lower bounce rate (25% vs 39%), indicating better landing page relevance or more targeted traffic.
You've seen the gap. Now steal the playbook.
A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.
Related Comparisons
Report based on data from July 2026