ipinfo.io vs whatismyipaddress.com
Market traction comparison · Updated Jul 2026
| ipinfo.io | whatismyipaddress.com | Leads | |
|---|---|---|---|
| Monthly Visits | 2.3M | 11.0M | whatismyipaddress.com |
| Bounce Rate | 51.9% | 58.7% | ipinfo.io |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 13y 4m | 26y 8m | whatismyipaddress.com |
whatismyipaddress.com leads in 2 of 4 dimensions, while ipinfo.io leads in 1.
Growth Momentum
| ipinfo.io | whatismyipaddress.com | Leads | |
|---|---|---|---|
| Monthly Visits | 2.3M | 11.0M | whatismyipaddress.com |
| MoM Change | -1% | +5% | whatismyipaddress.com |
| Avg. Session | 2m01s | 1m34s | ipinfo.io |
| Pages / Visit | 2.5 | 2.2 | ipinfo.io |
Growth Momentum · Insight
ipinfo.io is losing traffic (-1%) despite 2.3M monthly visits. whatismyipaddress.com's +5% growth puts it on a trajectory to overtake.
Acquisition Strategy
| ipinfo.io | whatismyipaddress.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 56% | Search 68% | |
| Bounce Rate | 51.9% | 58.7% | ipinfo.io |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
| Keyword | Volume | ipinfo.io | whatismyipaddress.com |
|---|---|---|---|
| ip | 922.2K | #9 | #2 |
Acquisition Strategy · Insight
ipinfo.io acquires users primarily through Direct (56%), while whatismyipaddress.com relies on Search (68%). This reflects fundamentally different go-to-market strategies — ipinfo.io's higher direct traffic suggests stronger brand recognition or product-led growth, while whatismyipaddress.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| ipinfo.io | whatismyipaddress.com | Leads | |
|---|---|---|---|
| Domain Age | 13y 4m | 26y 8m | whatismyipaddress.com |
| Registered | Apr 2013 | Jan 2000 | |
| Expires | Apr 2028 | Jan 2033 |
Business Maturity · Insight
whatismyipaddress.com has been in the market for over a decade, indicating established presence.
Market Position
| ipinfo.io | whatismyipaddress.com | Leads | |
|---|---|---|---|
| Global Rank | #26.9K | #6.5K | whatismyipaddress.com |
| Category Rank | #112 | #151 | ipinfo.io |
ipinfo.io only
whatismyipaddress.com only
Market Position · Insight
Each has untapped markets the other serves: ipinfo.io could expand into United Kingdom, Canada, while whatismyipaddress.com could target China, Russia.
Key Takeaways
- •ipinfo.io is losing traffic (-1%) despite 2.3M monthly visits. whatismyipaddress.com's +5% growth puts it on a trajectory to overtake.
- •ipinfo.io acquires users primarily through Direct (56%), while whatismyipaddress.com relies on Search (68%). This reflects fundamentally different go-to-market strategies — ipinfo.io's higher direct traffic suggests stronger brand recognition or product-led growth, while whatismyipaddress.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •whatismyipaddress.com receives 4.7x more monthly traffic than ipinfo.io (11.0M vs 2.3M).
- •whatismyipaddress.com is growing (+5%) while ipinfo.io is declining (-1%).
- •ipinfo.io acquires traffic primarily through Direct (56%), while whatismyipaddress.com relies on Search (68%) — fundamentally different acquisition strategies.
- •With only 0% keyword overlap, they target largely different search audiences.
You've seen the gap. Now steal the playbook.
A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.
Related Comparisons
Report based on data from July 2026