ip.me vs ipinfo.io

Market traction comparison · Updated Jul 2026

ip.me faviconip.me
VS
ipinfo.io faviconipinfo.io
 ip.meipinfo.ioLeads
Monthly Visits747.7K2.3Mipinfo.io
Bounce Rate50.7%51.9%ip.me
SEO & Keywords3030Tie
Domain Age17y 1m13y 4mip.me

ip.me leads in 2 of 4 dimensions, while ipinfo.io leads in 1.

Growth Momentum

Growth Momentum
ip.meipinfo.io
 ip.meipinfo.ioLeads
Monthly Visits747.7K2.3Mipinfo.io
MoM Change+7%-1%ip.me
Avg. Session1m14s2m01sipinfo.io
Pages / Visit1.92.5ipinfo.io

Growth Momentum · Insight

ipinfo.io is losing traffic (-1%) despite 2.3M monthly visits. ip.me's +7% growth puts it on a trajectory to overtake.

Acquisition Strategy

 ip.meipinfo.ioLeads
Primary ChannelDirect 50%Direct 56%
Bounce Rate50.7%51.9%ip.me
SEO & Keywords3030
ip.me
Search 47%Direct 50%Referral 2%
ipinfo.io
Search 36%Direct 56%Social 2%Referral 5%
SearchDirectSocialReferralPaidEmail
48
ip.me OnlySharedipinfo.io Only

Keyword Overlap Rate: 400%

KeywordVolumeip.meipinfo.io
ip922.2K#1#9

Acquisition Strategy · Insight

ip.me acquires users primarily through Direct (50%), while ipinfo.io relies on Direct (56%). This reflects fundamentally different go-to-market strategies — ipinfo.io's higher direct traffic suggests stronger brand recognition or product-led growth, while ip.me's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 ip.meipinfo.ioLeads
Domain Age17y 1m13y 4mip.me
RegisteredJul 2009Apr 2013
ExpiresJul 2027Apr 2028

Business Maturity · Insight

ip.me has been in the market for over a decade, indicating established presence.

Market Position

 ip.meipinfo.ioLeads
Global Rank#83.8K#26.9Kipinfo.io
Category Rank#1.4K#112ipinfo.io
ip.meipinfo.io
🇺🇸 United States
23%
21%
🌐 China
17%
7%

ip.me only

🇳🇱 Netherlands 5%🇮🇩 Indonesia 4%🌐 Hong Kong SAR China 4%

ipinfo.io only

🇩🇪 Germany 7%🇮🇳 India 6%🇷🇺 Russia 5%

Market Position · Insight

Each has untapped markets the other serves: ip.me could expand into Germany, India, Russia, while ipinfo.io could target Netherlands, Indonesia, Hong Kong SAR China.

Key Takeaways

  • ipinfo.io is losing traffic (-1%) despite 2.3M monthly visits. ip.me's +7% growth puts it on a trajectory to overtake.
  • ip.me acquires users primarily through Direct (50%), while ipinfo.io relies on Direct (56%). This reflects fundamentally different go-to-market strategies — ipinfo.io's higher direct traffic suggests stronger brand recognition or product-led growth, while ip.me's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • ipinfo.io receives 3.1x more monthly traffic than ip.me (2.3M vs 747.7K).
  • ip.me is growing (+7%) while ipinfo.io is declining (-1%).
  • ipinfo.io keeps visitors significantly longer (2m01s avg session vs ip.me's 1m14s), suggesting deeper product engagement or stickier content.
  • They share 48 keywords (400% overlap), indicating direct search competition.

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Report based on data from July 2026