ipinfo.io vs whatismyip.com
Market traction comparison · Updated Jul 2026
| ipinfo.io | whatismyip.com | Leads | |
|---|---|---|---|
| Monthly Visits | 2.3M | 3.3M | whatismyip.com |
| Bounce Rate | 51.9% | 63.5% | ipinfo.io |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 13y 4m | 27y 7m | whatismyip.com |
whatismyip.com leads in 2 of 4 dimensions, while ipinfo.io leads in 1.
Growth Momentum
| ipinfo.io | whatismyip.com | Leads | |
|---|---|---|---|
| Monthly Visits | 2.3M | 3.3M | whatismyip.com |
| MoM Change | -1% | -3% | ipinfo.io |
| Avg. Session | 2m01s | 1m09s | ipinfo.io |
| Pages / Visit | 2.5 | 1.7 | ipinfo.io |
Growth Momentum · Insight
whatismyip.com receives 1.4x more monthly traffic than ipinfo.io (3.3M vs 2.3M).
Acquisition Strategy
| ipinfo.io | whatismyip.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 56% | Search 68% | |
| Bounce Rate | 51.9% | 63.5% | ipinfo.io |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
| Keyword | Volume | ipinfo.io | whatismyip.com |
|---|---|---|---|
| ip | 922.2K | #9 | #8 |
Acquisition Strategy · Insight
ipinfo.io acquires users primarily through Direct (56%), while whatismyip.com relies on Search (68%). This reflects fundamentally different go-to-market strategies — ipinfo.io's higher direct traffic suggests stronger brand recognition or product-led growth, while whatismyip.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| ipinfo.io | whatismyip.com | Leads | |
|---|---|---|---|
| Domain Age | 13y 4m | 27y 7m | whatismyip.com |
| Registered | Apr 2013 | Jan 1999 | |
| Expires | Apr 2028 | Jan 2031 |
Business Maturity · Insight
whatismyip.com has been in the market for over a decade, indicating established presence.
Market Position
| ipinfo.io | whatismyip.com | Leads | |
|---|---|---|---|
| Global Rank | #26.9K | — | |
| Category Rank | #112 | — |
ipinfo.io only
whatismyip.com only
Market Position · Insight
Each has untapped markets the other serves: ipinfo.io could expand into Vietnam, United Kingdom, while whatismyip.com could target China, Russia.
Key Takeaways
- •whatismyip.com receives 1.4x more monthly traffic than ipinfo.io (3.3M vs 2.3M).
- •ipinfo.io acquires users primarily through Direct (56%), while whatismyip.com relies on Search (68%). This reflects fundamentally different go-to-market strategies — ipinfo.io's higher direct traffic suggests stronger brand recognition or product-led growth, while whatismyip.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •whatismyip.com has 1.4x more traffic (3.3M vs 2.3M), though both operate at comparable scale.
- •ipinfo.io keeps visitors significantly longer (2m01s avg session vs whatismyip.com's 1m09s), suggesting deeper product engagement or stickier content.
- •ipinfo.io has a 12 percentage point lower bounce rate (52% vs 64%), indicating better landing page relevance or more targeted traffic.
- •ipinfo.io acquires traffic primarily through Direct (56%), while whatismyip.com relies on Search (68%) — fundamentally different acquisition strategies.
You've seen the gap. Now steal the playbook.
A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.
Related Comparisons
Report based on data from July 2026