ipqualityscore.com vs whitepages.com
Market traction comparison · Updated Jul 2026
| ipqualityscore.com | whitepages.com | Leads | |
|---|---|---|---|
| Monthly Visits | 1.1M | 30.7M | whitepages.com |
| Bounce Rate | 39.4% | 30.3% | whitepages.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 15y 4m | 30y 5m | whitepages.com |
whitepages.com leads in 3 of 4 dimensions, while ipqualityscore.com leads in 0.
Growth Momentum
| ipqualityscore.com | whitepages.com | Leads | |
|---|---|---|---|
| Monthly Visits | 1.1M | 30.7M | whitepages.com |
| MoM Change | -8% | +40% | whitepages.com |
| Avg. Session | 1m38s | 2m51s | whitepages.com |
| Pages / Visit | 2.9 | 4.0 | whitepages.com |
Growth Momentum · Insight
ipqualityscore.com is losing traffic (-8%) despite 1.1M monthly visits. whitepages.com's +40% growth puts it on a trajectory to overtake.
Acquisition Strategy
| ipqualityscore.com | whitepages.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 55% | Search 73% | |
| Bounce Rate | 39.4% | 30.3% | whitepages.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
| Keyword | Volume | ipqualityscore.com | whitepages.com |
|---|---|---|---|
| us phone lookup free | 1.3K | #7 | #5 |
Acquisition Strategy · Insight
ipqualityscore.com acquires users primarily through Search (55%), while whitepages.com relies on Search (73%). This reflects fundamentally different go-to-market strategies — ipqualityscore.com's higher direct traffic suggests stronger brand recognition or product-led growth, while whitepages.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| ipqualityscore.com | whitepages.com | Leads | |
|---|---|---|---|
| Domain Age | 15y 4m | 30y 5m | whitepages.com |
| Registered | Apr 2011 | Apr 1996 | |
| Expires | Apr 2035 | Apr 2027 |
Business Maturity · Insight
whitepages.com has been in the market for over a decade, indicating established presence.
Market Position
| ipqualityscore.com | whitepages.com | Leads | |
|---|---|---|---|
| Global Rank | #48.8K | #1.5K | whitepages.com |
| Category Rank | #69 | #2 | whitepages.com |
ipqualityscore.com only
whitepages.com only
Market Position · Insight
Each has untapped markets the other serves: ipqualityscore.com could expand into Germany, while whitepages.com could target Vietnam.
Key Takeaways
- •ipqualityscore.com is losing traffic (-8%) despite 1.1M monthly visits. whitepages.com's +40% growth puts it on a trajectory to overtake.
- •ipqualityscore.com acquires users primarily through Search (55%), while whitepages.com relies on Search (73%). This reflects fundamentally different go-to-market strategies — ipqualityscore.com's higher direct traffic suggests stronger brand recognition or product-led growth, while whitepages.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •whitepages.com receives 28.1x more monthly traffic than ipqualityscore.com (30.7M vs 1.1M).
- •whitepages.com is growing (+40%) while ipqualityscore.com is declining (-8%).
- •whitepages.com keeps visitors significantly longer (2m51s avg session vs ipqualityscore.com's 1m38s), suggesting deeper product engagement or stickier content.
- •whitepages.com has a 9 percentage point lower bounce rate (30% vs 39%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026