ipqualityscore.com vs truecaller.com
Market traction comparison · Updated Jul 2026
| ipqualityscore.com | truecaller.com | Leads | |
|---|---|---|---|
| Monthly Visits | 1.1M | 18.8M | truecaller.com |
| Bounce Rate | 39.4% | 48.1% | ipqualityscore.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 15y 4m | 17y 7m | truecaller.com |
truecaller.com leads in 2 of 4 dimensions, while ipqualityscore.com leads in 1.
Growth Momentum
| ipqualityscore.com | truecaller.com | Leads | |
|---|---|---|---|
| Monthly Visits | 1.1M | 18.8M | truecaller.com |
| MoM Change | -8% | +14% | truecaller.com |
| Avg. Session | 1m38s | 1m05s | ipqualityscore.com |
| Pages / Visit | 2.9 | 2.4 | ipqualityscore.com |
Growth Momentum · Insight
truecaller.com is growing faster (+14%) but visitors stay 1.5x shorter (1m05s vs 1m38s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| ipqualityscore.com | truecaller.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 55% | Search 66% | |
| Bounce Rate | 39.4% | 48.1% | ipqualityscore.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
| Keyword | Volume | ipqualityscore.com | truecaller.com |
|---|---|---|---|
| number lookup | 24.7K | #2 | #4 |
| free phone number lookup | 16.8K | #5 | #3 |
| us phone lookup free | 1.3K | #7 | #3 |
Acquisition Strategy · Insight
ipqualityscore.com acquires users primarily through Search (55%), while truecaller.com relies on Search (66%). This reflects fundamentally different go-to-market strategies — ipqualityscore.com's higher direct traffic suggests stronger brand recognition or product-led growth, while truecaller.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| ipqualityscore.com | truecaller.com | Leads | |
|---|---|---|---|
| Domain Age | 15y 4m | 17y 7m | truecaller.com |
| Registered | Apr 2011 | Jan 2009 | |
| Expires | Apr 2035 | Jan 2035 |
Business Maturity · Insight
truecaller.com has been in the market for over a decade, indicating established presence.
Market Position
| ipqualityscore.com | truecaller.com | Leads | |
|---|---|---|---|
| Global Rank | #48.8K | #3.4K | truecaller.com |
| Category Rank | #69 | #20 | truecaller.com |
ipqualityscore.com only
truecaller.com only
Market Position · Insight
ipqualityscore.com is heavily concentrated in United States (40%), creating dependency risk on a single market. truecaller.com has a more diversified audience.
Each has untapped markets the other serves: ipqualityscore.com could expand into Italy, South Africa, Malaysia, while truecaller.com could target United Kingdom, Canada, Vietnam.
Key Takeaways
- •ipqualityscore.com is losing traffic (-8%) despite 1.1M monthly visits. truecaller.com's +14% growth puts it on a trajectory to overtake.
- •truecaller.com is growing faster (+14%) but visitors stay 1.5x shorter (1m05s vs 1m38s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •ipqualityscore.com acquires users primarily through Search (55%), while truecaller.com relies on Search (66%). This reflects fundamentally different go-to-market strategies — ipqualityscore.com's higher direct traffic suggests stronger brand recognition or product-led growth, while truecaller.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •truecaller.com receives 17.2x more monthly traffic than ipqualityscore.com (18.8M vs 1.1M).
- •truecaller.com is growing (+14%) while ipqualityscore.com is declining (-8%).
- •ipqualityscore.com keeps visitors significantly longer (1m38s avg session vs truecaller.com's 1m05s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026