iris.edu vs usgs.gov
Market traction comparison · Updated Jul 2026
| iris.edu | usgs.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 388.7K | 9.8M | usgs.gov |
| Bounce Rate | 48.7% | 38.2% | usgs.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | — | 28y 11m |
usgs.gov leads in 2 of 3 dimensions, while iris.edu leads in 0.
Growth Momentum
| iris.edu | usgs.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 388.7K | 9.8M | usgs.gov |
| MoM Change | -12% | -8% | usgs.gov |
| Avg. Session | 0m58s | 2m24s | usgs.gov |
| Pages / Visit | 5.3 | 6.2 | usgs.gov |
Growth Momentum · Insight
usgs.gov receives 25.1x more monthly traffic than iris.edu (9.8M vs 388.7K).
Acquisition Strategy
| iris.edu | usgs.gov | Leads | |
|---|---|---|---|
| Primary Channel | Search 38% | Direct 48% | |
| Bounce Rate | 48.7% | 38.2% | usgs.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 233%
Acquisition Strategy · Insight
iris.edu acquires users primarily through Search (38%), while usgs.gov relies on Direct (48%). This reflects fundamentally different go-to-market strategies — usgs.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while iris.edu's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| iris.edu | usgs.gov | Leads | |
|---|---|---|---|
| Domain Age | — | 28y 11m | |
| Registered | — | Oct 1997 | |
| Expires | — | Sep 2026 |
Market Position
| iris.edu | usgs.gov | Leads | |
|---|---|---|---|
| Global Rank | #100.1K | #4.6K | usgs.gov |
| Category Rank | #4 | #1 | usgs.gov |
iris.edu only
usgs.gov only
Market Position · Insight
usgs.gov is heavily concentrated in United States (67%), creating dependency risk on a single market. iris.edu has a more diversified audience.
Each has untapped markets the other serves: iris.edu could expand into Venezuela, Canada, Germany, while usgs.gov could target Russia, Australia, Netherlands.
Key Takeaways
- •usgs.gov receives 25.1x more monthly traffic than iris.edu (9.8M vs 388.7K).
- •iris.edu acquires users primarily through Search (38%), while usgs.gov relies on Direct (48%). This reflects fundamentally different go-to-market strategies — usgs.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while iris.edu's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •usgs.gov receives 25.1x more monthly traffic than iris.edu (9.8M vs 388.7K).
- •usgs.gov keeps visitors significantly longer (2m24s avg session vs iris.edu's 0m58s), suggesting deeper product engagement or stickier content.
- •usgs.gov has a 11 percentage point lower bounce rate (38% vs 49%), indicating better landing page relevance or more targeted traffic.
- •iris.edu acquires traffic primarily through Search (38%), while usgs.gov relies on Direct (48%) — fundamentally different acquisition strategies.
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Report based on data from July 2026