jacksonhewitt.com vs smartasset.com
Market traction comparison · Updated Jul 2026
| jacksonhewitt.com | smartasset.com | Leads | |
|---|---|---|---|
| Monthly Visits | 330.6K | 5.5M | smartasset.com |
| Bounce Rate | 53.4% | 56.0% | jacksonhewitt.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 29y 7m | 22y 8m | jacksonhewitt.com |
jacksonhewitt.com leads in 2 of 4 dimensions, while smartasset.com leads in 1.
Growth Momentum
| jacksonhewitt.com | smartasset.com | Leads | |
|---|---|---|---|
| Monthly Visits | 330.6K | 5.5M | smartasset.com |
| MoM Change | -26% | +5% | smartasset.com |
| Avg. Session | 1m32s | 1m41s | smartasset.com |
| Pages / Visit | 3.4 | 2.9 | jacksonhewitt.com |
Growth Momentum · Insight
jacksonhewitt.com is losing traffic (-26%) despite 330.6K monthly visits. smartasset.com's +5% growth puts it on a trajectory to overtake.
Acquisition Strategy
| jacksonhewitt.com | smartasset.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 51% | Search 64% | |
| Bounce Rate | 53.4% | 56.0% | jacksonhewitt.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 36%
| Keyword | Volume | jacksonhewitt.com | smartasset.com |
|---|---|---|---|
| tax calculator 2026 | 33.3K | #6 | #4 |
Acquisition Strategy · Insight
jacksonhewitt.com acquires users primarily through Direct (51%), while smartasset.com relies on Search (64%). This reflects fundamentally different go-to-market strategies — jacksonhewitt.com's higher direct traffic suggests stronger brand recognition or product-led growth, while smartasset.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| jacksonhewitt.com | smartasset.com | Leads | |
|---|---|---|---|
| Domain Age | 29y 7m | 22y 8m | jacksonhewitt.com |
| Registered | Feb 1997 | Dec 2003 | |
| Expires | Feb 2028 | Dec 2026 |
Business Maturity · Insight
jacksonhewitt.com has been in the market for over a decade, indicating established presence.
Market Position
| jacksonhewitt.com | smartasset.com | Leads | |
|---|---|---|---|
| Global Rank | #130.0K | #10.6K | smartasset.com |
| Category Rank | #42 | — |
jacksonhewitt.com only
smartasset.com only
Market Position · Insight
Each has untapped markets the other serves: jacksonhewitt.com could expand into Canada, Netherlands, while smartasset.com could target Mexico, Vietnam.
Key Takeaways
- •jacksonhewitt.com is losing traffic (-26%) despite 330.6K monthly visits. smartasset.com's +5% growth puts it on a trajectory to overtake.
- •jacksonhewitt.com acquires users primarily through Direct (51%), while smartasset.com relies on Search (64%). This reflects fundamentally different go-to-market strategies — jacksonhewitt.com's higher direct traffic suggests stronger brand recognition or product-led growth, while smartasset.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •smartasset.com receives 16.7x more monthly traffic than jacksonhewitt.com (5.5M vs 330.6K).
- •smartasset.com is growing (+5%) while jacksonhewitt.com is declining (-26%).
- •jacksonhewitt.com acquires traffic primarily through Direct (51%), while smartasset.com relies on Search (64%) — fundamentally different acquisition strategies.
- •They share 16 keywords (36% overlap), indicating direct search competition.
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Report based on data from July 2026