kaspersky.com vs pastedownload.com
Market traction comparison · Updated Jul 2026
| kaspersky.com | pastedownload.com | Leads | |
|---|---|---|---|
| Monthly Visits | 8.9M | 2.3M | kaspersky.com |
| Bounce Rate | 35.1% | 24.0% | pastedownload.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 11m | 7y 2m | kaspersky.com |
kaspersky.com leads in 2 of 4 dimensions, while pastedownload.com leads in 1.
Growth Momentum
| kaspersky.com | pastedownload.com | Leads | |
|---|---|---|---|
| Monthly Visits | 8.9M | 2.3M | kaspersky.com |
| MoM Change | +3% | -6% | kaspersky.com |
| Avg. Session | 3m35s | 2m42s | kaspersky.com |
| Pages / Visit | 4.5 | 4.0 | kaspersky.com |
Growth Momentum · Insight
pastedownload.com is losing traffic (-6%) despite 2.3M monthly visits. kaspersky.com's +3% growth puts it on a trajectory to overtake.
Acquisition Strategy
| kaspersky.com | pastedownload.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 44% | Search 57% | |
| Bounce Rate | 35.1% | 24.0% | pastedownload.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 28%
Acquisition Strategy · Insight
kaspersky.com acquires users primarily through Direct (44%), while pastedownload.com relies on Search (57%). This reflects fundamentally different go-to-market strategies — kaspersky.com's higher direct traffic suggests stronger brand recognition or product-led growth, while pastedownload.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| kaspersky.com | pastedownload.com | Leads | |
|---|---|---|---|
| Domain Age | 28y 11m | 7y 2m | kaspersky.com |
| Registered | Oct 1997 | Jul 2019 | |
| Expires | Oct 2026 | Jul 2027 |
Business Maturity · Insight
kaspersky.com has been in the market for over a decade, indicating established presence.
Market Position
| kaspersky.com | pastedownload.com | Leads | |
|---|---|---|---|
| Global Rank | #5.7K | #21.8K | kaspersky.com |
| Category Rank | #2 | #94 | kaspersky.com |
kaspersky.com only
pastedownload.com only
Market Position · Insight
Each has untapped markets the other serves: kaspersky.com could expand into India, France, Netherlands, while pastedownload.com could target Russia, Brazil, China.
Key Takeaways
- •pastedownload.com is losing traffic (-6%) despite 2.3M monthly visits. kaspersky.com's +3% growth puts it on a trajectory to overtake.
- •kaspersky.com acquires users primarily through Direct (44%), while pastedownload.com relies on Search (57%). This reflects fundamentally different go-to-market strategies — kaspersky.com's higher direct traffic suggests stronger brand recognition or product-led growth, while pastedownload.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •kaspersky.com receives 3.9x more monthly traffic than pastedownload.com (8.9M vs 2.3M).
- •kaspersky.com is growing (+3%) while pastedownload.com is declining (-6%).
- •pastedownload.com has a 11 percentage point lower bounce rate (24% vs 35%), indicating better landing page relevance or more targeted traffic.
- •kaspersky.com acquires traffic primarily through Direct (44%), while pastedownload.com relies on Search (57%) — fundamentally different acquisition strategies.
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Report based on data from July 2026