kaspersky.com vs torrentfreak.com
Market traction comparison · Updated Jul 2026
| kaspersky.com | torrentfreak.com | Leads | |
|---|---|---|---|
| Monthly Visits | 8.9M | 980.0K | kaspersky.com |
| Bounce Rate | 35.1% | 48.5% | kaspersky.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 11m | 21y 1m | kaspersky.com |
kaspersky.com leads in 3 of 4 dimensions, while torrentfreak.com leads in 0.
Growth Momentum
| kaspersky.com | torrentfreak.com | Leads | |
|---|---|---|---|
| Monthly Visits | 8.9M | 980.0K | kaspersky.com |
| MoM Change | +3% | -18% | kaspersky.com |
| Avg. Session | 3m35s | 0m41s | kaspersky.com |
| Pages / Visit | 4.5 | 2.1 | kaspersky.com |
Growth Momentum · Insight
torrentfreak.com is losing traffic (-18%) despite 980.0K monthly visits. kaspersky.com's +3% growth puts it on a trajectory to overtake.
Acquisition Strategy
| kaspersky.com | torrentfreak.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 44% | Direct 44% | |
| Bounce Rate | 35.1% | 48.5% | kaspersky.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 22%
Acquisition Strategy · Insight
kaspersky.com acquires users primarily through Direct (44%), while torrentfreak.com relies on Direct (44%). This reflects fundamentally different go-to-market strategies — torrentfreak.com's higher direct traffic suggests stronger brand recognition or product-led growth, while torrentfreak.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| kaspersky.com | torrentfreak.com | Leads | |
|---|---|---|---|
| Domain Age | 28y 11m | 21y 1m | kaspersky.com |
| Registered | Oct 1997 | Aug 2005 | |
| Expires | Oct 2026 | Aug 2031 |
Business Maturity · Insight
kaspersky.com has been in the market for over a decade, indicating established presence.
Market Position
| kaspersky.com | torrentfreak.com | Leads | |
|---|---|---|---|
| Global Rank | #5.7K | #62.2K | kaspersky.com |
| Category Rank | #2 | #169 | kaspersky.com |
kaspersky.com only
torrentfreak.com only
Market Position · Insight
Each has untapped markets the other serves: kaspersky.com could expand into Canada, United Kingdom, Australia, while torrentfreak.com could target Russia, Brazil, China.
Key Takeaways
- •torrentfreak.com is losing traffic (-18%) despite 980.0K monthly visits. kaspersky.com's +3% growth puts it on a trajectory to overtake.
- •kaspersky.com acquires users primarily through Direct (44%), while torrentfreak.com relies on Direct (44%). This reflects fundamentally different go-to-market strategies — torrentfreak.com's higher direct traffic suggests stronger brand recognition or product-led growth, while torrentfreak.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •kaspersky.com receives 9.1x more monthly traffic than torrentfreak.com (8.9M vs 980.0K).
- •kaspersky.com is growing (+3%) while torrentfreak.com is declining (-18%).
- •kaspersky.com keeps visitors significantly longer (3m35s avg session vs torrentfreak.com's 0m41s), suggesting deeper product engagement or stickier content.
- •kaspersky.com has a 13 percentage point lower bounce rate (35% vs 49%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026