login.gov vs usa.gov
Market traction comparison · Updated Jul 2026
| login.gov | usa.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 52.8M | 5.8M | login.gov |
| Bounce Rate | 18.0% | 56.4% | login.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 10y 3m | 27y | usa.gov |
login.gov leads in 2 of 4 dimensions, while usa.gov leads in 1.
Growth Momentum
| login.gov | usa.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 52.8M | 5.8M | login.gov |
| MoM Change | +5% | -7% | login.gov |
| Avg. Session | 13m15s | 1m33s | login.gov |
| Pages / Visit | 6.0 | 2.0 | login.gov |
Growth Momentum · Insight
usa.gov is losing traffic (-7%) despite 5.8M monthly visits. login.gov's +5% growth puts it on a trajectory to overtake.
Acquisition Strategy
| login.gov | usa.gov | Leads | |
|---|---|---|---|
| Primary Channel | Direct 56% | Search 59% | |
| Bounce Rate | 18.0% | 56.4% | login.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 67%
Acquisition Strategy · Insight
login.gov acquires users primarily through Direct (56%), while usa.gov relies on Search (59%). This reflects fundamentally different go-to-market strategies — login.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while usa.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| login.gov | usa.gov | Leads | |
|---|---|---|---|
| Domain Age | 10y 3m | 27y | usa.gov |
| Registered | May 2016 | Aug 1999 | |
| Expires | Apr 2027 | Aug 2026 |
Business Maturity · Insight
usa.gov has been in the market for over a decade, indicating established presence.
Market Position
| login.gov | usa.gov | Leads | |
|---|---|---|---|
| Global Rank | #676 | #12.2K | login.gov |
| Category Rank | #3 | #74 | login.gov |
login.gov only
usa.gov only
Market Position · Insight
Each has untapped markets the other serves: login.gov could expand into India, while usa.gov could target Puerto Rico.
Key Takeaways
- •usa.gov is losing traffic (-7%) despite 5.8M monthly visits. login.gov's +5% growth puts it on a trajectory to overtake.
- •login.gov acquires users primarily through Direct (56%), while usa.gov relies on Search (59%). This reflects fundamentally different go-to-market strategies — login.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while usa.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •login.gov receives 9.1x more monthly traffic than usa.gov (52.8M vs 5.8M).
- •login.gov is growing (+5%) while usa.gov is declining (-7%).
- •login.gov keeps visitors significantly longer (13m15s avg session vs usa.gov's 1m33s), suggesting deeper product engagement or stickier content.
- •login.gov has a 38 percentage point lower bounce rate (18% vs 56%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026