login.gov

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DR 81by AhrefsMedium Opportunity · 41/100

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Categorylaw_and_government/government

Top 707

Global Rank

United States 97%

Top Market

+6%

Monthly Trend

19% Bounce

Engagement Signal

Monthly Visits

48,747,174

↑5.6% vs last month

Bounce Rate

18.7%

Pages / Visit

5.9

Avg. Session

12m 43s

Domain Age

10.1 years

Traffic

#707Global Rank

#166Country Rank (840)

#3Category Rank · Government

Traffic Trend

↑5.6%

Traffic Sources

Organic Search

3.6%

Direct

73.2%

Social

4.2%

Referral

14.6%

Paid

0.3%

4.1%

Strong brand recognition: 73.2% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

96.6%

Top 3 countries account for 98.1% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
gmail login	5.4M	$1.43	$10.8K
social security login	282.7K	$0.29	$36.8K
global entry login	114.1K	$2.48	$12.8K
login gov	19.6K	$4.46	$14.8K
login.gov	13.7K	$4.46	$36.6K

SERP Rankings

Keyword			Ranking URL
gitlab login	#4	🏠	gitlab.login.gov/	7,230	$3.93
/login	#1	🏠	secure.login.gov/	4,610	—
/login	#5	🏠	www.login.gov/	4,610	—
verify id	#2	📄	www.login.gov/help/verify-your-identity/overview/	2,460	$5.94
phone number verification	#4	📄	www.login.gov/help/verify-your-identity/phone-number/	2,150	$2.57

Growth Readout

Direct traffic at 73% — strong brand recognition

Bounce rate only 19%, avg session 763s — exceptionally high engagement

Global rank top 707 — established player in the space

Traffic concentrated in United States (97%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does login.gov actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

ssa.gov

🔗 4 keyword overlap

SSA’s centralized website for privacy-related information and resources

35.0M/mo-9%Oct 1997

Shares 4 keywords including "social security"

justanswer.com

🔗 2 keyword overlap

ask a question and get an answer to your question from a verified expert on justanswer, the leading expert question and answer website. ask an expert now!

38.6M/mo+1%Sep 2004

Shares 2 keywords including "social security"

nj.com

🔗 2 keyword overlap

Get the latest New Jersey local news, sports, weather, entertainment and breaking updates on NJ.com

14.1M/mo+5%Oct 1994

Shares 2 keywords including "social security"

usa.gov

🔗 2 keyword overlap

Find government benefits, services, agencies, and information at USA.gov. Contact elected officials. Learn about passports, Social Security, taxes, and more.

7.2M/mo-10%Aug 1999

Shares 2 keywords including "social security"

govexec.com

🔗 2 keyword overlap

The agentic era has arrived, transforming how federal agencies deliver on their missions. This paper examines how AI is evolving from task automation to an intelligent partner that understands context, anticipates needs, and acts autonomously—freeing federal employees to focus on high-value work only humans can do. Through analysis of 200 federal executives across 28 agencies, we reveal that 37% have already deployed AI agents into production, while 67% expect AI investments to increase by more than 20% in 2026. At the center of this transformation is Gemini for Government, Google Public Sector's unified AI-powered workspace built on secure-by-design infrastructure with FedRAMP High accreditation. Combined with Accenture Federal Services' team of technical and mission experts, the partnership delivers federal-ready AI solutions that agencies can deploy with confidence—from knowledge management and fraud detection to technology modernization and citizen support.  The paper demonstrates why the next 90 days are critical for federal leaders to assess their AI maturity, identify high-value use cases, and set deployment dates. The choice is clear: lead now or spend years catching up.