mubi.com vs themoviedb.org

Market traction comparison · Updated Jul 2026

mubi.com faviconmubi.com
VS
themoviedb.org faviconthemoviedb.org
 mubi.comthemoviedb.orgLeads
Monthly Visits10.9M22.9Mthemoviedb.org
Bounce Rate47.5%49.7%mubi.com
SEO & Keywords3030Tie
Domain Age24y 1m17y 11mmubi.com

mubi.com leads in 2 of 4 dimensions, while themoviedb.org leads in 1.

Growth Momentum

Growth Momentum
mubi.comthemoviedb.org
 mubi.comthemoviedb.orgLeads
Monthly Visits10.9M22.9Mthemoviedb.org
MoM Change+12%+8%mubi.com
Avg. Session2m03s2m48sthemoviedb.org
Pages / Visit3.33.9themoviedb.org

Growth Momentum · Insight

themoviedb.org receives 2.1x more monthly traffic than mubi.com (22.9M vs 10.9M).

Acquisition Strategy

 mubi.comthemoviedb.orgLeads
Primary ChannelSearch 49%Search 55%
Bounce Rate47.5%49.7%mubi.com
SEO & Keywords3030
mubi.com
Search 49%Direct 38%Social 8%Referral 3%Email 1%
themoviedb.org
Search 55%Direct 36%Social 4%Referral 4%
SearchDirectSocialReferralPaidEmail
27
3
27
mubi.com OnlySharedthemoviedb.org Only

Keyword Overlap Rate: 5%

Acquisition Strategy · Insight

mubi.com acquires users primarily through Search (49%), while themoviedb.org relies on Search (55%). This reflects fundamentally different go-to-market strategies — mubi.com's higher direct traffic suggests stronger brand recognition or product-led growth, while themoviedb.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 mubi.comthemoviedb.orgLeads
Domain Age24y 1m17y 11mmubi.com
RegisteredAug 2002Sep 2008
ExpiresAug 2026Sep 2027

Business Maturity · Insight

mubi.com has been in the market for over a decade, indicating established presence.

Market Position

 mubi.comthemoviedb.orgLeads
Global Rank#5.4K#2.1Kthemoviedb.org
Category Rank#394#16themoviedb.org
mubi.comthemoviedb.org
🇺🇸 United States
13%
21%

mubi.com only

🇧🇷 Brazil 9%🇬🇧 United Kingdom 8%🇲🇽 Mexico 8%

themoviedb.org only

🌐 China 8%🇩🇪 Germany 6%🇮🇳 India 5%

Market Position · Insight

Each has untapped markets the other serves: mubi.com could expand into China, Germany, India, while themoviedb.org could target Brazil, United Kingdom, Mexico.

Key Takeaways

  • themoviedb.org receives 2.1x more monthly traffic than mubi.com (22.9M vs 10.9M).
  • mubi.com acquires users primarily through Search (49%), while themoviedb.org relies on Search (55%). This reflects fundamentally different go-to-market strategies — mubi.com's higher direct traffic suggests stronger brand recognition or product-led growth, while themoviedb.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • themoviedb.org receives 2.1x more monthly traffic than mubi.com (22.9M vs 10.9M).
  • With only 5% keyword overlap, they target largely different search audiences.
  • mubi.com has a 6-year head start in the market.

You've seen the gap. Now steal the playbook.

A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.

Related Comparisons

Report based on data from July 2026