mubi.com vs variety.com
Market traction comparison · Updated Jul 2026
| mubi.com | variety.com | Leads | |
|---|---|---|---|
| Monthly Visits | 10.9M | 39.5M | variety.com |
| Bounce Rate | 47.5% | 50.8% | mubi.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 24y 1m | 29y 11m | variety.com |
variety.com leads in 2 of 4 dimensions, while mubi.com leads in 1.
Growth Momentum
| mubi.com | variety.com | Leads | |
|---|---|---|---|
| Monthly Visits | 10.9M | 39.5M | variety.com |
| MoM Change | +12% | +19% | variety.com |
| Avg. Session | 2m03s | 1m27s | mubi.com |
| Pages / Visit | 3.3 | 2.8 | mubi.com |
Growth Momentum · Insight
variety.com is growing +19% while mubi.com grows +12%. At current trajectory, variety.com could close the traffic gap within 5 months.
Acquisition Strategy
| mubi.com | variety.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 49% | Direct 45% | |
| Bounce Rate | 47.5% | 50.8% | mubi.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 11%
Acquisition Strategy · Insight
mubi.com acquires users primarily through Search (49%), while variety.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — variety.com's higher direct traffic suggests stronger brand recognition or product-led growth, while mubi.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| mubi.com | variety.com | Leads | |
|---|---|---|---|
| Domain Age | 24y 1m | 29y 11m | variety.com |
| Registered | Aug 2002 | Sep 1996 | |
| Expires | Aug 2026 | Sep 2026 |
Business Maturity · Insight
variety.com has been in the market for over a decade, indicating established presence.
Market Position
| mubi.com | variety.com | Leads | |
|---|---|---|---|
| Global Rank | #5.4K | #1.3K | variety.com |
| Category Rank | #394 | #35 | variety.com |
mubi.com only
variety.com only
Market Position · Insight
variety.com is heavily concentrated in United States (40%), creating dependency risk on a single market. mubi.com has a more diversified audience.
Each has untapped markets the other serves: mubi.com could expand into Germany, France, Canada, while variety.com could target Brazil, Mexico, Italy.
Key Takeaways
- •variety.com is growing +19% while mubi.com grows +12%. At current trajectory, variety.com could close the traffic gap within 5 months.
- •mubi.com acquires users primarily through Search (49%), while variety.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — variety.com's higher direct traffic suggests stronger brand recognition or product-led growth, while mubi.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •variety.com receives 3.6x more monthly traffic than mubi.com (39.5M vs 10.9M).
- •Both are growing, with variety.com accelerating faster at +19% vs +12%.
- •mubi.com acquires traffic primarily through Search (49%), while variety.com relies on Direct (45%) — fundamentally different acquisition strategies.
- •They share 6 keywords (11% overlap), indicating direct search competition.
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Report based on data from July 2026