namu.wiki vs sites.google.com

Market traction comparison · Updated Jul 2026

namu.wiki faviconnamu.wiki
VS
sites.google.com faviconsites.google.com
 namu.wikisites.google.comLeads
Monthly Visits333.1M215.7Mnamu.wiki
Bounce Rate40.1%53.3%namu.wiki
SEO & Keywords3020namu.wiki
Domain Age11y 4m28y 11msites.google.com

namu.wiki leads in 3 of 4 dimensions, while sites.google.com leads in 1.

Growth Momentum

Growth Momentum
namu.wikisites.google.com
 namu.wikisites.google.comLeads
Monthly Visits333.1M215.7Mnamu.wiki
MoM Change+3%-2%namu.wiki
Avg. Session7m52s4m22snamu.wiki
Pages / Visit5.03.5namu.wiki

Growth Momentum · Insight

sites.google.com is losing traffic (-2%) despite 215.7M monthly visits. namu.wiki's +3% growth puts it on a trajectory to overtake.

Acquisition Strategy

 namu.wikisites.google.comLeads
Primary ChannelSearch 74%Direct 46%
Bounce Rate40.1%53.3%namu.wiki
SEO & Keywords3020namu.wiki
namu.wiki
Search 74%Direct 19%Social 1%Referral 5%
sites.google.com
Search 27%Direct 46%Social 10%Referral 15%Email 3%
SearchDirectSocialReferralPaidEmail
10
20
namu.wiki OnlySharedsites.google.com Only

Keyword Overlap Rate: 67%

Acquisition Strategy · Insight

namu.wiki acquires users primarily through Search (74%), while sites.google.com relies on Direct (46%). This reflects fundamentally different go-to-market strategies — sites.google.com's higher direct traffic suggests stronger brand recognition or product-led growth, while namu.wiki's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 namu.wikisites.google.comLeads
Domain Age11y 4m28y 11msites.google.com
RegisteredApr 2015Sep 1997
ExpiresApr 2031Sep 2028

Business Maturity · Insight

sites.google.com has been in the market for over a decade, indicating established presence.

Market Position

 namu.wikisites.google.comLeads
Global Rank#108
Category Rank#1
namu.wikisites.google.com
🇰🇷 South Korea
95%
2%
🇯🇵 Japan
1%
45%
🇺🇸 United States
2%
17%

namu.wiki only

🇨🇦 Canada 0%🇩🇪 Germany 0%

sites.google.com only

🇧🇷 Brazil 3%🇮🇳 India 2%

Market Position · Insight

Each has untapped markets the other serves: namu.wiki could expand into Brazil, India, while sites.google.com could target Canada, Germany.

Key Takeaways

  • sites.google.com is losing traffic (-2%) despite 215.7M monthly visits. namu.wiki's +3% growth puts it on a trajectory to overtake.
  • namu.wiki acquires users primarily through Search (74%), while sites.google.com relies on Direct (46%). This reflects fundamentally different go-to-market strategies — sites.google.com's higher direct traffic suggests stronger brand recognition or product-led growth, while namu.wiki's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • namu.wiki has 1.5x more traffic (333.1M vs 215.7M), though both operate at comparable scale.
  • namu.wiki is growing (+3%) while sites.google.com is declining (-2%).
  • namu.wiki keeps visitors significantly longer (7m52s avg session vs sites.google.com's 4m22s), suggesting deeper product engagement or stickier content.
  • namu.wiki has a 13 percentage point lower bounce rate (40% vs 53%), indicating better landing page relevance or more targeted traffic.

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Report based on data from July 2026