nic.ai vs who.is
Market traction comparison · Updated Jul 2026
| nic.ai | who.is | Leads | |
|---|---|---|---|
| Monthly Visits | 32.0K | 1.9M | who.is |
| Bounce Rate | 38.0% | 30.9% | who.is |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 8y 8m | 24y 2m | who.is |
who.is leads in 3 of 4 dimensions, while nic.ai leads in 0.
Growth Momentum
| nic.ai | who.is | Leads | |
|---|---|---|---|
| Monthly Visits | 32.0K | 1.9M | who.is |
| MoM Change | +0% | +9% | who.is |
| Avg. Session | 0m10s | 1m12s | who.is |
| Pages / Visit | 1.7 | 2.9 | who.is |
Growth Momentum · Insight
who.is receives 60.6x more monthly traffic than nic.ai (1.9M vs 32.0K).
Acquisition Strategy
| nic.ai | who.is | Leads | |
|---|---|---|---|
| Primary Channel | — | Search 60% | |
| Bounce Rate | 38.0% | 30.9% | who.is |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
| Keyword | Volume | nic.ai | who.is |
|---|---|---|---|
| domain whois | 36.1K | #5 | #9 |
Business Maturity
| nic.ai | who.is | Leads | |
|---|---|---|---|
| Domain Age | 8y 8m | 24y 2m | who.is |
| Registered | Dec 2017 | Jun 2002 | |
| Expires | Dec 2027 | — |
Business Maturity · Insight
who.is has been in the market for over a decade, indicating established presence.
Market Position
| nic.ai | who.is | Leads | |
|---|---|---|---|
| Global Rank | #1.0M | #29.1K | who.is |
| Category Rank | #1.2K | #100 | who.is |
nic.ai only
who.is only
Market Position · Insight
nic.ai is heavily concentrated in United States (40%), creating dependency risk on a single market. who.is has a more diversified audience.
Each has untapped markets the other serves: nic.ai could expand into Italy, while who.is could target Pakistan.
Key Takeaways
- •who.is receives 60.6x more monthly traffic than nic.ai (1.9M vs 32.0K).
- •who.is receives 60.6x more monthly traffic than nic.ai (1.9M vs 32.0K).
- •who.is keeps visitors significantly longer (1m12s avg session vs nic.ai's 0m10s), suggesting deeper product engagement or stickier content.
- •With only 0% keyword overlap, they target largely different search audiences.
- •nic.ai depends on a single country for 40% of traffic, while who.is is spread across more markets — lower geographic risk.
- •who.is has a 16-year head start in the market.
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Report based on data from July 2026