domaintools.com vs who.is
Market traction comparison · Updated Jul 2026
| domaintools.com | who.is | Leads | |
|---|---|---|---|
| Monthly Visits | 814.9K | 1.9M | who.is |
| Bounce Rate | 32.8% | 30.9% | who.is |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 1m | 24y 2m | domaintools.com |
who.is leads in 2 of 4 dimensions, while domaintools.com leads in 1.
Growth Momentum
| domaintools.com | who.is | Leads | |
|---|---|---|---|
| Monthly Visits | 814.9K | 1.9M | who.is |
| MoM Change | -5% | +9% | who.is |
| Avg. Session | 1m37s | 1m12s | domaintools.com |
| Pages / Visit | 2.9 | 2.9 | who.is |
Growth Momentum · Insight
who.is is growing faster (+9%) but visitors stay 1.3x shorter (1m12s vs 1m37s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| domaintools.com | who.is | Leads | |
|---|---|---|---|
| Primary Channel | Direct 67% | Search 60% | |
| Bounce Rate | 32.8% | 30.9% | who.is |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
| Keyword | Volume | domaintools.com | who.is |
|---|---|---|---|
| domain whois | 36.1K | #7 | #9 |
Acquisition Strategy · Insight
domaintools.com acquires users primarily through Direct (67%), while who.is relies on Search (60%). This reflects fundamentally different go-to-market strategies — domaintools.com's higher direct traffic suggests stronger brand recognition or product-led growth, while who.is's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| domaintools.com | who.is | Leads | |
|---|---|---|---|
| Domain Age | 28y 1m | 24y 2m | domaintools.com |
| Registered | Aug 1998 | Jun 2002 | |
| Expires | Jul 2027 | — |
Business Maturity · Insight
domaintools.com has been in the market for over a decade, indicating established presence.
Market Position
| domaintools.com | who.is | Leads | |
|---|---|---|---|
| Global Rank | #65.1K | #29.1K | who.is |
| Category Rank | #130 | #100 | who.is |
domaintools.com only
who.is only
Market Position · Insight
Each has untapped markets the other serves: domaintools.com could expand into United Kingdom, Indonesia, while who.is could target Germany, Türkiye.
Key Takeaways
- •domaintools.com is losing traffic (-5%) despite 814.9K monthly visits. who.is's +9% growth puts it on a trajectory to overtake.
- •who.is is growing faster (+9%) but visitors stay 1.3x shorter (1m12s vs 1m37s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •domaintools.com acquires users primarily through Direct (67%), while who.is relies on Search (60%). This reflects fundamentally different go-to-market strategies — domaintools.com's higher direct traffic suggests stronger brand recognition or product-led growth, while who.is's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •who.is receives 2.4x more monthly traffic than domaintools.com (1.9M vs 814.9K).
- •who.is is growing (+9%) while domaintools.com is declining (-5%).
- •domaintools.com acquires traffic primarily through Direct (67%), while who.is relies on Search (60%) — fundamentally different acquisition strategies.
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Report based on data from July 2026