who.is vs whois.com
Market traction comparison · Updated Jul 2026
| who.is | whois.com | Leads | |
|---|---|---|---|
| Monthly Visits | 1.9M | 3.8M | whois.com |
| Bounce Rate | 30.9% | 34.7% | who.is |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 24y 2m | 31y 4m | whois.com |
whois.com leads in 2 of 4 dimensions, while who.is leads in 1.
Growth Momentum
| who.is | whois.com | Leads | |
|---|---|---|---|
| Monthly Visits | 1.9M | 3.8M | whois.com |
| MoM Change | +9% | +3% | who.is |
| Avg. Session | 1m12s | 2m38s | whois.com |
| Pages / Visit | 2.9 | 3.0 | whois.com |
Growth Momentum · Insight
who.is is growing +9% while whois.com grows +3%. At current trajectory, who.is could close the traffic gap within 31 months.
Acquisition Strategy
| who.is | whois.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 60% | Direct 53% | |
| Bounce Rate | 30.9% | 34.7% | who.is |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
| Keyword | Volume | who.is | whois.com |
|---|---|---|---|
| domain checker | 174.7K | #5 | #8 |
| domain whois | 36.1K | #9 | #1 |
| ns1.dns-parking.com | 1.4K | #6 | #1 |
Acquisition Strategy · Insight
who.is acquires users primarily through Search (60%), while whois.com relies on Direct (53%). This reflects fundamentally different go-to-market strategies — whois.com's higher direct traffic suggests stronger brand recognition or product-led growth, while who.is's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| who.is | whois.com | Leads | |
|---|---|---|---|
| Domain Age | 24y 2m | 31y 4m | whois.com |
| Registered | Jun 2002 | Apr 1995 | |
| Expires | — | Apr 2028 |
Business Maturity · Insight
whois.com has been in the market for over a decade, indicating established presence.
Market Position
| who.is | whois.com | Leads | |
|---|---|---|---|
| Global Rank | #29.1K | #15.9K | whois.com |
| Category Rank | #100 | #43 | whois.com |
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Market Position · Insight
Each has untapped markets the other serves: who.is could expand into Brazil, Germany, Pakistan, while whois.com could target United Kingdom, Italy, Indonesia.
Key Takeaways
- •who.is is growing +9% while whois.com grows +3%. At current trajectory, who.is could close the traffic gap within 31 months.
- •who.is acquires users primarily through Search (60%), while whois.com relies on Direct (53%). This reflects fundamentally different go-to-market strategies — whois.com's higher direct traffic suggests stronger brand recognition or product-led growth, while who.is's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •whois.com has 2.0x more traffic (3.8M vs 1.9M), though both operate at comparable scale.
- •Both are growing, with who.is accelerating faster at +9% vs +3%.
- •whois.com keeps visitors significantly longer (2m38s avg session vs who.is's 1m12s), suggesting deeper product engagement or stickier content.
- •who.is acquires traffic primarily through Search (60%), while whois.com relies on Direct (53%) — fundamentally different acquisition strategies.
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Report based on data from July 2026