nih.gov vs sciencedirect.com
Market traction comparison · Updated Jul 2026
| nih.gov | sciencedirect.com | Leads | |
|---|---|---|---|
| Monthly Visits | 154.2M | 73.7M | nih.gov |
| Bounce Rate | 50.1% | 33.1% | sciencedirect.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 11m | 29y 5m | sciencedirect.com |
sciencedirect.com leads in 2 of 4 dimensions, while nih.gov leads in 1.
Growth Momentum
| nih.gov | sciencedirect.com | Leads | |
|---|---|---|---|
| Monthly Visits | 154.2M | 73.7M | nih.gov |
| MoM Change | -1% | -3% | nih.gov |
| Avg. Session | 4m29s | 8m34s | sciencedirect.com |
| Pages / Visit | 3.5 | 6.9 | sciencedirect.com |
Growth Momentum · Insight
nih.gov receives 2.1x more monthly traffic than sciencedirect.com (154.2M vs 73.7M).
Acquisition Strategy
| nih.gov | sciencedirect.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 59% | Search 44% | |
| Bounce Rate | 50.1% | 33.1% | sciencedirect.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 11%
| Keyword | Volume | nih.gov | sciencedirect.com |
|---|---|---|---|
| operant conditioning | 52.1K | #4 | #9 |
| gip | 30.8K | #2 | #5 |
| thematic analysis | 27.1K | #8 | #1 |
| enzyme | 25.6K | #5 | #10 |
| engram | 20.9K | #8 | #6 |
| elephantiasis | 16.5K | #10 | #7 |
| classical test theory | 12.7K | #3 | #2 |
| arachnodactyly | 9.8K | #4 | #3 |
| stemi ecg | 6.2K | #4 | #9 |
| st elevation ecg | 4.8K | #2 | #7 |
Acquisition Strategy · Insight
nih.gov acquires users primarily through Search (59%), while sciencedirect.com relies on Search (44%). This reflects fundamentally different go-to-market strategies — nih.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while nih.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| nih.gov | sciencedirect.com | Leads | |
|---|---|---|---|
| Domain Age | 28y 11m | 29y 5m | sciencedirect.com |
| Registered | Oct 1997 | Mar 1997 | |
| Expires | Aug 2026 | Mar 2031 |
Business Maturity · Insight
sciencedirect.com has been in the market for over a decade, indicating established presence.
Market Position
| nih.gov | sciencedirect.com | Leads | |
|---|---|---|---|
| Global Rank | #271 | #416 | nih.gov |
| Category Rank | #2 | #4 | nih.gov |
nih.gov only
sciencedirect.com only
Market Position · Insight
nih.gov is heavily concentrated in United States (44%), creating dependency risk on a single market. sciencedirect.com has a more diversified audience.
Each has untapped markets the other serves: nih.gov could expand into China, Germany, while sciencedirect.com could target Canada, Japan.
Key Takeaways
- •nih.gov receives 2.1x more monthly traffic than sciencedirect.com (154.2M vs 73.7M).
- •nih.gov acquires users primarily through Search (59%), while sciencedirect.com relies on Search (44%). This reflects fundamentally different go-to-market strategies — nih.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while nih.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •nih.gov receives 2.1x more monthly traffic than sciencedirect.com (154.2M vs 73.7M).
- •sciencedirect.com keeps visitors significantly longer (8m34s avg session vs nih.gov's 4m29s), suggesting deeper product engagement or stickier content.
- •sciencedirect.com has a 17 percentage point lower bounce rate (33% vs 50%), indicating better landing page relevance or more targeted traffic.
- •They share 6 keywords (11% overlap), indicating direct search competition.
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Report based on data from July 2026