nih.gov vs sciencedirect.com

Market traction comparison · Updated Jul 2026

nih.gov faviconnih.gov
VS
sciencedirect.com faviconsciencedirect.com
 nih.govsciencedirect.comLeads
Monthly Visits154.2M73.7Mnih.gov
Bounce Rate50.1%33.1%sciencedirect.com
SEO & Keywords3030Tie
Domain Age28y 11m29y 5msciencedirect.com

sciencedirect.com leads in 2 of 4 dimensions, while nih.gov leads in 1.

Growth Momentum

Growth Momentum
nih.govsciencedirect.com
 nih.govsciencedirect.comLeads
Monthly Visits154.2M73.7Mnih.gov
MoM Change-1%-3%nih.gov
Avg. Session4m29s8m34ssciencedirect.com
Pages / Visit3.56.9sciencedirect.com

Growth Momentum · Insight

nih.gov receives 2.1x more monthly traffic than sciencedirect.com (154.2M vs 73.7M).

Acquisition Strategy

 nih.govsciencedirect.comLeads
Primary ChannelSearch 59%Search 44%
Bounce Rate50.1%33.1%sciencedirect.com
SEO & Keywords3030
nih.gov
Search 59%Direct 32%Social 3%Referral 5%
sciencedirect.com
Search 44%Direct 29%Social 3%Referral 22%Email 1%
SearchDirectSocialReferralPaidEmail
24
6
24
nih.gov OnlySharedsciencedirect.com Only

Keyword Overlap Rate: 11%

KeywordVolumenih.govsciencedirect.com
operant conditioning52.1K#4#9
gip30.8K#2#5
thematic analysis27.1K#8#1
enzyme25.6K#5#10
engram20.9K#8#6
elephantiasis16.5K#10#7
classical test theory12.7K#3#2
arachnodactyly9.8K#4#3
stemi ecg6.2K#4#9
st elevation ecg4.8K#2#7

Acquisition Strategy · Insight

nih.gov acquires users primarily through Search (59%), while sciencedirect.com relies on Search (44%). This reflects fundamentally different go-to-market strategies — nih.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while nih.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 nih.govsciencedirect.comLeads
Domain Age28y 11m29y 5msciencedirect.com
RegisteredOct 1997Mar 1997
ExpiresAug 2026Mar 2031

Business Maturity · Insight

sciencedirect.com has been in the market for over a decade, indicating established presence.

Market Position

 nih.govsciencedirect.comLeads
Global Rank#271#416nih.gov
Category Rank#2#4nih.gov
nih.govsciencedirect.com
🇺🇸 United States
44%
24%
🇮🇳 India
4%
8%
🇬🇧 United Kingdom
4%
4%

nih.gov only

🇨🇦 Canada 4%🇯🇵 Japan 3%

sciencedirect.com only

🌐 China 6%🇩🇪 Germany 4%

Market Position · Insight

nih.gov is heavily concentrated in United States (44%), creating dependency risk on a single market. sciencedirect.com has a more diversified audience.

Each has untapped markets the other serves: nih.gov could expand into China, Germany, while sciencedirect.com could target Canada, Japan.

Key Takeaways

  • nih.gov receives 2.1x more monthly traffic than sciencedirect.com (154.2M vs 73.7M).
  • nih.gov acquires users primarily through Search (59%), while sciencedirect.com relies on Search (44%). This reflects fundamentally different go-to-market strategies — nih.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while nih.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • nih.gov receives 2.1x more monthly traffic than sciencedirect.com (154.2M vs 73.7M).
  • sciencedirect.com keeps visitors significantly longer (8m34s avg session vs nih.gov's 4m29s), suggesting deeper product engagement or stickier content.
  • sciencedirect.com has a 17 percentage point lower bounce rate (33% vs 50%), indicating better landing page relevance or more targeted traffic.
  • They share 6 keywords (11% overlap), indicating direct search competition.

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Report based on data from July 2026