nordvpn.com vs surfshark.com
Market traction comparison · Updated Jul 2026
| nordvpn.com | surfshark.com | Leads | |
|---|---|---|---|
| Monthly Visits | 11.1M | 6.8M | nordvpn.com |
| Bounce Rate | 50.5% | 39.7% | surfshark.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 13y 11m | 18y 11m | surfshark.com |
surfshark.com leads in 2 of 4 dimensions, while nordvpn.com leads in 1.
Growth Momentum
| nordvpn.com | surfshark.com | Leads | |
|---|---|---|---|
| Monthly Visits | 11.1M | 6.8M | nordvpn.com |
| MoM Change | -3% | +3% | surfshark.com |
| Avg. Session | 1m19s | 1m56s | surfshark.com |
| Pages / Visit | 2.5 | 3.7 | surfshark.com |
Growth Momentum · Insight
nordvpn.com is losing traffic (-3%) despite 11.1M monthly visits. surfshark.com's +3% growth puts it on a trajectory to overtake.
Acquisition Strategy
| nordvpn.com | surfshark.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 72% | Search 51% | |
| Bounce Rate | 50.5% | 39.7% | surfshark.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 161%
| Keyword | Volume | nordvpn.com | surfshark.com |
|---|---|---|---|
| vpn | 2.4M | #2 | #8 |
| vpn online | 56.8K | #5 | #10 |
Acquisition Strategy · Insight
nordvpn.com acquires users primarily through Search (72%), while surfshark.com relies on Search (51%). This reflects fundamentally different go-to-market strategies — surfshark.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nordvpn.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| nordvpn.com | surfshark.com | Leads | |
|---|---|---|---|
| Domain Age | 13y 11m | 18y 11m | surfshark.com |
| Registered | Sep 2012 | Sep 2007 | |
| Expires | Sep 2026 | Sep 2031 |
Business Maturity · Insight
surfshark.com has been in the market for over a decade, indicating established presence.
Market Position
| nordvpn.com | surfshark.com | Leads | |
|---|---|---|---|
| Global Rank | #5.9K | #7.9K | nordvpn.com |
| Category Rank | #135 | #169 | nordvpn.com |
nordvpn.com only
surfshark.com only
Market Position · Insight
Each has untapped markets the other serves: nordvpn.com could expand into India, while surfshark.com could target France.
Key Takeaways
- •nordvpn.com is losing traffic (-3%) despite 11.1M monthly visits. surfshark.com's +3% growth puts it on a trajectory to overtake.
- •nordvpn.com acquires users primarily through Search (72%), while surfshark.com relies on Search (51%). This reflects fundamentally different go-to-market strategies — surfshark.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nordvpn.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •nordvpn.com has 1.6x more traffic (11.1M vs 6.8M), though both operate at comparable scale.
- •surfshark.com is growing (+3%) while nordvpn.com is declining (-3%).
- •surfshark.com has a 11 percentage point lower bounce rate (40% vs 50%), indicating better landing page relevance or more targeted traffic.
- •They share 37 keywords (161% overlap), indicating direct search competition.
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Report based on data from July 2026