expressvpn.com vs surfshark.com
Market traction comparison · Updated Jul 2026
| expressvpn.com | surfshark.com | Leads | |
|---|---|---|---|
| Monthly Visits | 4.9M | 6.8M | surfshark.com |
| Bounce Rate | 44.0% | 39.7% | surfshark.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 17y 11m | 18y 11m | surfshark.com |
surfshark.com leads in 3 of 4 dimensions, while expressvpn.com leads in 0.
Growth Momentum
| expressvpn.com | surfshark.com | Leads | |
|---|---|---|---|
| Monthly Visits | 4.9M | 6.8M | surfshark.com |
| MoM Change | -14% | +3% | surfshark.com |
| Avg. Session | 1m48s | 1m56s | surfshark.com |
| Pages / Visit | 3.3 | 3.7 | surfshark.com |
Growth Momentum · Insight
expressvpn.com is losing traffic (-14%) despite 4.9M monthly visits. surfshark.com's +3% growth puts it on a trajectory to overtake.
Acquisition Strategy
| expressvpn.com | surfshark.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 59% | Search 51% | |
| Bounce Rate | 44.0% | 39.7% | surfshark.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 161%
| Keyword | Volume | expressvpn.com | surfshark.com |
|---|---|---|---|
| vpn | 2.4M | #9 | #8 |
| vpn online | 56.8K | #9 | #10 |
Acquisition Strategy · Insight
expressvpn.com acquires users primarily through Search (59%), while surfshark.com relies on Search (51%). This reflects fundamentally different go-to-market strategies — expressvpn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while expressvpn.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| expressvpn.com | surfshark.com | Leads | |
|---|---|---|---|
| Domain Age | 17y 11m | 18y 11m | surfshark.com |
| Registered | Sep 2008 | Sep 2007 | |
| Expires | Sep 2029 | Sep 2031 |
Business Maturity · Insight
surfshark.com has been in the market for over a decade, indicating established presence.
Market Position
| expressvpn.com | surfshark.com | Leads | |
|---|---|---|---|
| Global Rank | #11.5K | #7.9K | surfshark.com |
| Category Rank | #187 | #169 | surfshark.com |
Key Takeaways
- •expressvpn.com is losing traffic (-14%) despite 4.9M monthly visits. surfshark.com's +3% growth puts it on a trajectory to overtake.
- •expressvpn.com acquires users primarily through Search (59%), while surfshark.com relies on Search (51%). This reflects fundamentally different go-to-market strategies — expressvpn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while expressvpn.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •surfshark.com has 1.4x more traffic (6.8M vs 4.9M), though both operate at comparable scale.
- •surfshark.com is growing (+3%) while expressvpn.com is declining (-14%).
- •They share 37 keywords (161% overlap), indicating direct search competition.
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Report based on data from July 2026