security.org vs surfshark.com
Market traction comparison · Updated Jul 2026
| security.org | surfshark.com | Leads | |
|---|---|---|---|
| Monthly Visits | 937.4K | 6.8M | surfshark.com |
| Bounce Rate | 59.9% | 39.7% | surfshark.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 7m | 18y 11m | security.org |
surfshark.com leads in 2 of 4 dimensions, while security.org leads in 1.
Growth Momentum
| security.org | surfshark.com | Leads | |
|---|---|---|---|
| Monthly Visits | 937.4K | 6.8M | surfshark.com |
| MoM Change | +12% | +3% | security.org |
| Avg. Session | 0m34s | 1m56s | surfshark.com |
| Pages / Visit | 1.4 | 3.7 | surfshark.com |
Growth Momentum · Insight
security.org is growing faster (+12%) but visitors stay 3.4x shorter (0m34s vs 1m56s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| security.org | surfshark.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 73% | Search 51% | |
| Bounce Rate | 59.9% | 39.7% | surfshark.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 36%
Acquisition Strategy · Insight
security.org acquires users primarily through Search (73%), while surfshark.com relies on Search (51%). This reflects fundamentally different go-to-market strategies — surfshark.com's higher direct traffic suggests stronger brand recognition or product-led growth, while security.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| security.org | surfshark.com | Leads | |
|---|---|---|---|
| Domain Age | 31y 7m | 18y 11m | security.org |
| Registered | Jan 1995 | Sep 2007 | |
| Expires | Jan 2027 | Sep 2031 |
Business Maturity · Insight
security.org has been in the market for over a decade, indicating established presence.
Market Position
| security.org | surfshark.com | Leads | |
|---|---|---|---|
| Global Rank | #75.7K | #7.9K | surfshark.com |
| Category Rank | #851 | #169 | surfshark.com |
security.org only
surfshark.com only
Market Position · Insight
Each has untapped markets the other serves: security.org could expand into Germany, India, while surfshark.com could target Australia, China.
Key Takeaways
- •surfshark.com receives 7.3x more monthly traffic than security.org (6.8M vs 937.4K).
- •security.org is growing faster (+12%) but visitors stay 3.4x shorter (0m34s vs 1m56s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •security.org acquires users primarily through Search (73%), while surfshark.com relies on Search (51%). This reflects fundamentally different go-to-market strategies — surfshark.com's higher direct traffic suggests stronger brand recognition or product-led growth, while security.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •surfshark.com receives 7.3x more monthly traffic than security.org (6.8M vs 937.4K).
- •Both are growing, with security.org accelerating faster at +12% vs +3%.
- •surfshark.com keeps visitors significantly longer (1m56s avg session vs security.org's 0m34s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026