nytimes.com vs techradar.com
Market traction comparison · Updated Jul 2026
| nytimes.com | techradar.com | Leads | |
|---|---|---|---|
| Monthly Visits | 628.4M | 15.6M | nytimes.com |
| Bounce Rate | 47.3% | 60.1% | nytimes.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 32y 7m | 22y 9m | nytimes.com |
nytimes.com leads in 3 of 4 dimensions, while techradar.com leads in 0.
Growth Momentum
| nytimes.com | techradar.com | Leads | |
|---|---|---|---|
| Monthly Visits | 628.4M | 15.6M | nytimes.com |
| MoM Change | +4% | -7% | nytimes.com |
| Avg. Session | 4m05s | 0m53s | nytimes.com |
| Pages / Visit | 3.0 | 1.6 | nytimes.com |
Growth Momentum · Insight
techradar.com is losing traffic (-7%) despite 15.6M monthly visits. nytimes.com's +4% growth puts it on a trajectory to overtake.
Acquisition Strategy
| nytimes.com | techradar.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 54% | Search 61% | |
| Bounce Rate | 47.3% | 60.1% | nytimes.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 54%
Acquisition Strategy · Insight
nytimes.com acquires users primarily through Direct (54%), while techradar.com relies on Search (61%). This reflects fundamentally different go-to-market strategies — nytimes.com's higher direct traffic suggests stronger brand recognition or product-led growth, while techradar.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| nytimes.com | techradar.com | Leads | |
|---|---|---|---|
| Domain Age | 32y 7m | 22y 9m | nytimes.com |
| Registered | Jan 1994 | Dec 2003 | |
| Expires | Jan 2027 | Dec 2026 |
Business Maturity · Insight
nytimes.com has been in the market for over a decade, indicating established presence.
Market Position
| nytimes.com | techradar.com | Leads | |
|---|---|---|---|
| Global Rank | #73 | #5.2K | nytimes.com |
| Category Rank | #2 | #87 | nytimes.com |
| PH Upvotes | — | 1 |
nytimes.com only
techradar.com only
Market Position · Insight
Each has untapped markets the other serves: nytimes.com could expand into India, while techradar.com could target Germany.
Key Takeaways
- •techradar.com is losing traffic (-7%) despite 15.6M monthly visits. nytimes.com's +4% growth puts it on a trajectory to overtake.
- •nytimes.com acquires users primarily through Direct (54%), while techradar.com relies on Search (61%). This reflects fundamentally different go-to-market strategies — nytimes.com's higher direct traffic suggests stronger brand recognition or product-led growth, while techradar.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •nytimes.com receives 40.3x more monthly traffic than techradar.com (628.4M vs 15.6M).
- •nytimes.com is growing (+4%) while techradar.com is declining (-7%).
- •nytimes.com keeps visitors significantly longer (4m05s avg session vs techradar.com's 0m53s), suggesting deeper product engagement or stickier content.
- •nytimes.com has a 13 percentage point lower bounce rate (47% vs 60%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026