opentable.com vs tripadvisor.com
Market traction comparison · Updated Jul 2026
| opentable.com | tripadvisor.com | Leads | |
|---|---|---|---|
| Monthly Visits | 45.2M | 103.6M | tripadvisor.com |
| Bounce Rate | 35.7% | 56.1% | opentable.com |
| SEO & Keywords | 35 | 30 | opentable.com |
| Domain Age | 27y 7m | 27y 5m | opentable.com |
opentable.com leads in 3 of 4 dimensions, while tripadvisor.com leads in 1.
Growth Momentum
| opentable.com | tripadvisor.com | Leads | |
|---|---|---|---|
| Monthly Visits | 45.2M | 103.6M | tripadvisor.com |
| MoM Change | +1% | +9% | tripadvisor.com |
| Avg. Session | 2m51s | 2m25s | opentable.com |
| Pages / Visit | 3.6 | 2.7 | opentable.com |
Growth Momentum · Insight
tripadvisor.com is growing +9% while opentable.com grows +1%. At current trajectory, tripadvisor.com could close the traffic gap within 7 months.
Acquisition Strategy
| opentable.com | tripadvisor.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 36% | Search 69% | |
| Bounce Rate | 35.7% | 56.1% | opentable.com |
| SEO & Keywords | 35 | 30 | opentable.com |
Keyword Overlap Rate: 622%
| Keyword | Volume | opentable.com | tripadvisor.com |
|---|---|---|---|
| food near me | 1.1M | #7 | #3 |
| tako | 14.0K | #10 | #6 |
| perso | 6.1K | #6 | #3 |
| mujo | 3.8K | #4 | #7 |
| dawat restaurant | 1.6K | #5 | #9 |
| the fly trap | 1.4K | #8 | #7 |
Acquisition Strategy · Insight
opentable.com acquires users primarily through Direct (36%), while tripadvisor.com relies on Search (69%). This reflects fundamentally different go-to-market strategies — opentable.com's higher direct traffic suggests stronger brand recognition or product-led growth, while tripadvisor.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| opentable.com | tripadvisor.com | Leads | |
|---|---|---|---|
| Domain Age | 27y 7m | 27y 5m | opentable.com |
| Registered | Jan 1999 | Mar 1999 | |
| Expires | Jan 2029 | Mar 2027 |
Business Maturity · Insight
opentable.com has been in the market for over a decade, indicating established presence.
Market Position
| opentable.com | tripadvisor.com | Leads | |
|---|---|---|---|
| Global Rank | #1.1K | #441 | tripadvisor.com |
| Category Rank | #4 | #1 | tripadvisor.com |
opentable.com only
tripadvisor.com only
Market Position · Insight
Each has untapped markets the other serves: opentable.com could expand into Poland, Netherlands, while tripadvisor.com could target Canada, Australia.
Key Takeaways
- •tripadvisor.com is growing +9% while opentable.com grows +1%. At current trajectory, tripadvisor.com could close the traffic gap within 7 months.
- •opentable.com acquires users primarily through Direct (36%), while tripadvisor.com relies on Search (69%). This reflects fundamentally different go-to-market strategies — opentable.com's higher direct traffic suggests stronger brand recognition or product-led growth, while tripadvisor.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •tripadvisor.com receives 2.3x more monthly traffic than opentable.com (103.6M vs 45.2M).
- •Both are growing, with tripadvisor.com accelerating faster at +9% vs +1%.
- •opentable.com has a 20 percentage point lower bounce rate (36% vs 56%), indicating better landing page relevance or more targeted traffic.
- •opentable.com acquires traffic primarily through Direct (36%), while tripadvisor.com relies on Search (69%) — fundamentally different acquisition strategies.
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Report based on data from July 2026