tripadvisor.com vs yelp.com
Market traction comparison · Updated Jul 2026
| tripadvisor.com | yelp.com | Leads | |
|---|---|---|---|
| Monthly Visits | 103.6M | 146.8M | yelp.com |
| Bounce Rate | 56.1% | 42.5% | yelp.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 27y 5m | 22y 8m | tripadvisor.com |
yelp.com leads in 2 of 4 dimensions, while tripadvisor.com leads in 1.
Growth Momentum
| tripadvisor.com | yelp.com | Leads | |
|---|---|---|---|
| Monthly Visits | 103.6M | 146.8M | yelp.com |
| MoM Change | +9% | +2% | tripadvisor.com |
| Avg. Session | 2m25s | 2m11s | tripadvisor.com |
| Pages / Visit | 2.7 | 4.1 | yelp.com |
Growth Momentum · Insight
tripadvisor.com is growing +9% while yelp.com grows +2%. At current trajectory, tripadvisor.com could close the traffic gap within 7 months.
Acquisition Strategy
| tripadvisor.com | yelp.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 69% | Search 73% | |
| Bounce Rate | 56.1% | 42.5% | yelp.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 300%
| Keyword | Volume | tripadvisor.com | yelp.com |
|---|---|---|---|
| food near me | 1.1M | #3 | #5 |
| restaurants near me | 590.5K | #1 | #4 |
| texas roadhouse | 408.3K | #6 | #5 |
| pizza pizza | 79.7K | #7 | #10 |
| hotpot | 60.3K | #6 | #2 |
| topview | 55.7K | #6 | #8 |
| loro | 45.1K | #7 | #4 |
| limon | 42.8K | #4 | #7 |
| gupshup | 42.2K | #5 | #3 |
| bueno | 27.7K | #7 | #10 |
Acquisition Strategy · Insight
tripadvisor.com acquires users primarily through Search (69%), while yelp.com relies on Search (73%). This reflects fundamentally different go-to-market strategies — tripadvisor.com's higher direct traffic suggests stronger brand recognition or product-led growth, while yelp.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| tripadvisor.com | yelp.com | Leads | |
|---|---|---|---|
| Domain Age | 27y 5m | 22y 8m | tripadvisor.com |
| Registered | Mar 1999 | Dec 2003 | |
| Expires | Mar 2027 | Dec 2027 |
Business Maturity · Insight
tripadvisor.com has been in the market for over a decade, indicating established presence.
Market Position
| tripadvisor.com | yelp.com | Leads | |
|---|---|---|---|
| Global Rank | #441 | #234 | yelp.com |
| Category Rank | #1 | #1 | — |
tripadvisor.com only
yelp.com only
Market Position · Insight
Each has untapped markets the other serves: tripadvisor.com could expand into Australia, Philippines, while yelp.com could target Poland, Netherlands.
Key Takeaways
- •tripadvisor.com is growing +9% while yelp.com grows +2%. At current trajectory, tripadvisor.com could close the traffic gap within 7 months.
- •tripadvisor.com acquires users primarily through Search (69%), while yelp.com relies on Search (73%). This reflects fundamentally different go-to-market strategies — tripadvisor.com's higher direct traffic suggests stronger brand recognition or product-led growth, while yelp.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •yelp.com has 1.4x more traffic (146.8M vs 103.6M), though both operate at comparable scale.
- •Both are growing, with tripadvisor.com accelerating faster at +9% vs +2%.
- •yelp.com has a 14 percentage point lower bounce rate (42% vs 56%), indicating better landing page relevance or more targeted traffic.
- •They share 45 keywords (300% overlap), indicating direct search competition.
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Report based on data from July 2026