opentable.com vs yelp.com
Market traction comparison · Updated Jul 2026
| opentable.com | yelp.com | Leads | |
|---|---|---|---|
| Monthly Visits | 45.2M | 146.8M | yelp.com |
| Bounce Rate | 35.7% | 42.5% | opentable.com |
| SEO & Keywords | 35 | 30 | opentable.com |
| Domain Age | 27y 7m | 22y 8m | opentable.com |
opentable.com leads in 3 of 4 dimensions, while yelp.com leads in 1.
Growth Momentum
| opentable.com | yelp.com | Leads | |
|---|---|---|---|
| Monthly Visits | 45.2M | 146.8M | yelp.com |
| MoM Change | +1% | +2% | yelp.com |
| Avg. Session | 2m51s | 2m11s | opentable.com |
| Pages / Visit | 3.6 | 4.1 | yelp.com |
Growth Momentum · Insight
yelp.com receives 3.2x more monthly traffic than opentable.com (146.8M vs 45.2M).
Acquisition Strategy
| opentable.com | yelp.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 36% | Search 73% | |
| Bounce Rate | 35.7% | 42.5% | opentable.com |
| SEO & Keywords | 35 | 30 | opentable.com |
Keyword Overlap Rate: 97%
| Keyword | Volume | opentable.com | yelp.com |
|---|---|---|---|
| food near me | 1.1M | #7 | #5 |
| evelyn | 35.1K | #4 | #3 |
| tako | 14.0K | #10 | #4 |
| open tables | 11.5K | #1 | #3 |
| perso | 6.1K | #6 | #2 |
| botica | 4.2K | #6 | #2 |
| mujo | 3.8K | #4 | #3 |
| tellers | 2.6K | #9 | #10 |
| dawat restaurant | 1.6K | #5 | #7 |
| the fly trap | 1.4K | #8 | #3 |
Acquisition Strategy · Insight
opentable.com acquires users primarily through Direct (36%), while yelp.com relies on Search (73%). This reflects fundamentally different go-to-market strategies — opentable.com's higher direct traffic suggests stronger brand recognition or product-led growth, while yelp.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| opentable.com | yelp.com | Leads | |
|---|---|---|---|
| Domain Age | 27y 7m | 22y 8m | opentable.com |
| Registered | Jan 1999 | Dec 2003 | |
| Expires | Jan 2029 | Dec 2027 |
Business Maturity · Insight
opentable.com has been in the market for over a decade, indicating established presence.
Market Position
| opentable.com | yelp.com | Leads | |
|---|---|---|---|
| Global Rank | #1.1K | #234 | yelp.com |
| Category Rank | #4 | #1 | yelp.com |
opentable.com only
yelp.com only
Market Position · Insight
Each has untapped markets the other serves: opentable.com could expand into Philippines, while yelp.com could target Canada.
Key Takeaways
- •yelp.com receives 3.2x more monthly traffic than opentable.com (146.8M vs 45.2M).
- •opentable.com acquires users primarily through Direct (36%), while yelp.com relies on Search (73%). This reflects fundamentally different go-to-market strategies — opentable.com's higher direct traffic suggests stronger brand recognition or product-led growth, while yelp.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •yelp.com receives 3.2x more monthly traffic than opentable.com (146.8M vs 45.2M).
- •opentable.com acquires traffic primarily through Direct (36%), while yelp.com relies on Search (73%) — fundamentally different acquisition strategies.
- •They share 32 keywords (97% overlap), indicating direct search competition.
- •opentable.com has a 5-year head start in the market.
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Report based on data from July 2026