smartasset.com
DR 84by AhrefsMedium Opportunity ยท 60/100

About smartasset.com

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Categoryfinance/financial_planning_and_management
5.5MMonthly Visits
-4%Monthly Trend
Dec 2003Domain Age

Competitive Landscape Overview

5Competitors
18.1MAvg. Traffic
2Avg. Keyword Overlap
25yAvg. Domain Age

Top Competitors

stepchange.org

stepchange.org

๐Ÿ”— 3 keyword overlap

stepchange is the ukโ€™s leading debt charity. get expert debt help and advice and fee-free debt management to help you tackle your debts.

630.9K/mo-2%

Shares 3 keywords including "tax calculator"

adp.com

adp.com

๐Ÿ”— 2 keyword overlap

ADP offers industry-leading online payroll and HR solutions, plus tax, compliance, benefit administration and more.

88.2M/mo-8%Jun 1991

Shares 2 keywords including "salary calculator"

defense.gov

defense.gov

๐Ÿ”— 2 keyword overlap

The United States ensures that every dollar of support to Ukraine serves a clear strategic purpose and advances Americaโ€™s national security interests. While we continue working with allies to strengthen Ukraineโ€™s sovereignty, Europe must take the lead in long-term security assistance. Support will be results-driven, accountable and part of a broader strategy for lasting peace.

1.1M/mo+3%Oct 2002

Shares 2 keywords including "salary calculator"

taxtim.com

taxtim.com

๐Ÿ”— 2 keyword overlap

do your tax returns quickly and easily with taxtim today! taxtim is your friendly online tax assistant - do your tax return right for maximum refund.

562.8K/mo+2%Oct 2011

Shares 2 keywords including "tax calculator"

artisansbank.com

artisansbank.com

๐Ÿ”— 2 keyword overlap

a strong, local, independent financial institution serving delaware and the surrounding communities.

69.6K/mo+22%Aug 1996

Shares 2 keywords including "tax calculator"

Competitors identified by shared traffic-driving keywords

Keyword Battle: smartasset.com vs Competitors

KeywordSearch Volumesmartasset.comCompetitor
tax calculator277,690#2adp.com #3โœ“ Leading
income tax calculator184,760#1adp.com #3โœ“ Leading

Traffic Comparison

adp.com
88.2M-8%
taxtim.com
562.8K+2%

Acquisition Channel Mix

Geographic Footprint

Find weak markets where competitors haven't established dominance

Countrysmartasset.comstepchange.orgadp.comdefense.govtaxtim.comartisansbank.com
๐Ÿ‡บ๐Ÿ‡ธ US
94%
3%
83%
69%
1%
100%
๐Ÿ‡ฟ๐Ÿ‡ฆ ZAโ€”
1%
โ€”โ€”
93%
โ€”
๐Ÿ‡ฌ๐Ÿ‡ง GB
1%
79%
โ€”
1%
1%
โ€”
๐Ÿ‡จ๐Ÿ‡ฆ CA
1%
1%
6%
โ€”โ€”โ€”
๐Ÿ‡ฎ๐Ÿ‡ณ IN
0%
1%
2%
2%
0%
โ€”
๐Ÿ‡ซ๐Ÿ‡ท FRโ€”โ€”
1%
1%
โ€”โ€”

Market Opportunities

๐Ÿ‡จ๐Ÿ‡ฆ CA: No dominant player among 1 competitors competitors โ€” market is fragmented
๐Ÿ‡ฎ๐Ÿ‡ณ IN: No dominant player among 0 competitors competitors โ€” market is fragmented

Domain Age Comparison

How does smartasset.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook โ€” which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Report based on data from May 2026

See a sample report