state.gov vs theguardian.com
Market traction comparison · Updated Jul 2026
| state.gov | theguardian.com | Leads | |
|---|---|---|---|
| Monthly Visits | 27.2M | 304.5M | theguardian.com |
| Bounce Rate | 36.6% | 47.1% | state.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 11m | 32y 2m | theguardian.com |
theguardian.com leads in 2 of 4 dimensions, while state.gov leads in 1.
Growth Momentum
| state.gov | theguardian.com | Leads | |
|---|---|---|---|
| Monthly Visits | 27.2M | 304.5M | theguardian.com |
| MoM Change | +6% | +9% | theguardian.com |
| Avg. Session | 8m25s | 3m16s | state.gov |
| Pages / Visit | 8.2 | 2.5 | state.gov |
Growth Momentum · Insight
theguardian.com receives 11.2x more monthly traffic than state.gov (304.5M vs 27.2M).
Acquisition Strategy
| state.gov | theguardian.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 49% | Direct 52% | |
| Bounce Rate | 36.6% | 47.1% | state.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 43%
| Keyword | Volume | state.gov | theguardian.com |
|---|---|---|---|
| iran | 9.6M | #4 | #5 |
Acquisition Strategy · Insight
state.gov acquires users primarily through Search (49%), while theguardian.com relies on Direct (52%). This reflects fundamentally different go-to-market strategies — theguardian.com's higher direct traffic suggests stronger brand recognition or product-led growth, while state.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| state.gov | theguardian.com | Leads | |
|---|---|---|---|
| Domain Age | 28y 11m | 32y 2m | theguardian.com |
| Registered | Oct 1997 | Jul 1994 | |
| Expires | Aug 2026 | Jul 2026 |
Business Maturity · Insight
theguardian.com has been in the market for over a decade, indicating established presence.
Market Position
| state.gov | theguardian.com | Leads | |
|---|---|---|---|
| Global Rank | #1.2K | #154 | theguardian.com |
| Category Rank | #11 | #4 | theguardian.com |
state.gov only
theguardian.com only
Market Position · Insight
Each has untapped markets the other serves: state.gov could expand into United Kingdom, Australia, Germany, while theguardian.com could target Mexico, India, China.
Key Takeaways
- •theguardian.com receives 11.2x more monthly traffic than state.gov (304.5M vs 27.2M).
- •state.gov acquires users primarily through Search (49%), while theguardian.com relies on Direct (52%). This reflects fundamentally different go-to-market strategies — theguardian.com's higher direct traffic suggests stronger brand recognition or product-led growth, while state.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •theguardian.com receives 11.2x more monthly traffic than state.gov (304.5M vs 27.2M).
- •state.gov keeps visitors significantly longer (8m25s avg session vs theguardian.com's 3m16s), suggesting deeper product engagement or stickier content.
- •state.gov has a 10 percentage point lower bounce rate (37% vs 47%), indicating better landing page relevance or more targeted traffic.
- •state.gov acquires traffic primarily through Search (49%), while theguardian.com relies on Direct (52%) — fundamentally different acquisition strategies.
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Report based on data from July 2026