strava.com vs workplace.com
Market traction comparison · Updated Jul 2026
| strava.com | workplace.com | Leads | |
|---|---|---|---|
| Monthly Visits | 43.7M | 2.1M | strava.com |
| Bounce Rate | 30.9% | 30.9% | strava.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 22y 8m | 29y 3m | workplace.com |
strava.com leads in 2 of 4 dimensions, while workplace.com leads in 1.
Growth Momentum
| strava.com | workplace.com | Leads | |
|---|---|---|---|
| Monthly Visits | 43.7M | 2.1M | strava.com |
| MoM Change | +8% | -16% | strava.com |
| Avg. Session | 5m11s | 10m45s | workplace.com |
| Pages / Visit | 10.2 | 6.1 | strava.com |
Growth Momentum · Insight
strava.com is growing faster (+8%) but visitors stay 2.1x shorter (5m11s vs 10m45s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| strava.com | workplace.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 69% | Direct 62% | |
| Bounce Rate | 30.9% | 30.9% | strava.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 114%
Acquisition Strategy · Insight
strava.com acquires users primarily through Direct (69%), while workplace.com relies on Direct (62%). This reflects fundamentally different go-to-market strategies — strava.com's higher direct traffic suggests stronger brand recognition or product-led growth, while strava.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| strava.com | workplace.com | Leads | |
|---|---|---|---|
| Domain Age | 22y 8m | 29y 3m | workplace.com |
| Registered | Dec 2003 | Jun 1997 | |
| Expires | Dec 2027 | May 2035 |
Business Maturity · Insight
workplace.com has been in the market for over a decade, indicating established presence.
Market Position
| strava.com | workplace.com | Leads | |
|---|---|---|---|
| Global Rank | #668 | #30.5K | strava.com |
| Category Rank | #17 | #228 | strava.com |
strava.com only
workplace.com only
Market Position · Insight
workplace.com is heavily concentrated in United States (85%), creating dependency risk on a single market. strava.com has a more diversified audience.
Each has untapped markets the other serves: strava.com could expand into Singapore, Canada, while workplace.com could target Germany, Netherlands.
Key Takeaways
- •workplace.com is losing traffic (-16%) despite 2.1M monthly visits. strava.com's +8% growth puts it on a trajectory to overtake.
- •strava.com is growing faster (+8%) but visitors stay 2.1x shorter (5m11s vs 10m45s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •strava.com acquires users primarily through Direct (69%), while workplace.com relies on Direct (62%). This reflects fundamentally different go-to-market strategies — strava.com's higher direct traffic suggests stronger brand recognition or product-led growth, while strava.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •strava.com receives 21.0x more monthly traffic than workplace.com (43.7M vs 2.1M).
- •strava.com is growing (+8%) while workplace.com is declining (-16%).
- •workplace.com keeps visitors significantly longer (10m45s avg session vs strava.com's 5m11s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026