t-j.ru vs yandex.ru
Market traction comparison · Updated Jul 2026
| t-j.ru | yandex.ru | Leads | |
|---|---|---|---|
| Monthly Visits | 29.6M | 2745.6M | yandex.ru |
| Bounce Rate | 49.8% | 28.3% | yandex.ru |
| SEO & Keywords | 30 | 30 | Tie |
yandex.ru leads in 2 of 3 dimensions, while t-j.ru leads in 0.
Growth Momentum
| t-j.ru | yandex.ru | Leads | |
|---|---|---|---|
| Monthly Visits | 29.6M | 2745.6M | yandex.ru |
| MoM Change | -2% | +2% | yandex.ru |
| Avg. Session | 3m57s | 7m46s | yandex.ru |
| Pages / Visit | 2.2 | 8.4 | yandex.ru |
Growth Momentum · Insight
t-j.ru is losing traffic (-2%) despite 29.6M monthly visits. yandex.ru's +2% growth puts it on a trajectory to overtake.
Acquisition Strategy
| t-j.ru | yandex.ru | Leads | |
|---|---|---|---|
| Primary Channel | Search 55% | Direct 69% | |
| Bounce Rate | 49.8% | 28.3% | yandex.ru |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 18%
| Keyword | Volume | t-j.ru | yandex.ru |
|---|---|---|---|
| оживить фото | 15.2K | #2 | #3 |
| оживить фото бесплатно | 4.7K | #2 | #3 |
Acquisition Strategy · Insight
t-j.ru acquires users primarily through Search (55%), while yandex.ru relies on Direct (69%). This reflects fundamentally different go-to-market strategies — yandex.ru's higher direct traffic suggests stronger brand recognition or product-led growth, while t-j.ru's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Market Position
| t-j.ru | yandex.ru | Leads | |
|---|---|---|---|
| Global Rank | #2.2K | #11 | yandex.ru |
| Category Rank | #8 | #1 | yandex.ru |
t-j.ru only
yandex.ru only
Market Position · Insight
Each has untapped markets the other serves: t-j.ru could expand into Kazakhstan, while yandex.ru could target Germany.
Key Takeaways
- •t-j.ru is losing traffic (-2%) despite 29.6M monthly visits. yandex.ru's +2% growth puts it on a trajectory to overtake.
- •t-j.ru acquires users primarily through Search (55%), while yandex.ru relies on Direct (69%). This reflects fundamentally different go-to-market strategies — yandex.ru's higher direct traffic suggests stronger brand recognition or product-led growth, while t-j.ru's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •yandex.ru receives 92.8x more monthly traffic than t-j.ru (2745.6M vs 29.6M).
- •yandex.ru is growing (+2%) while t-j.ru is declining (-2%).
- •yandex.ru keeps visitors significantly longer (7m46s avg session vs t-j.ru's 3m57s), suggesting deeper product engagement or stickier content.
- •yandex.ru has a 21 percentage point lower bounce rate (28% vs 50%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026