telegraph.co.uk vs theguardian.com
Market traction comparison · Updated Jul 2026
| telegraph.co.uk | theguardian.com | Leads | |
|---|---|---|---|
| Monthly Visits | 73.2M | 304.5M | theguardian.com |
| Bounce Rate | 52.7% | 47.1% | theguardian.com |
| SEO & Keywords | 29 | 30 | theguardian.com |
| Domain Age | — | 32y 2m |
theguardian.com leads in 3 of 3 dimensions, while telegraph.co.uk leads in 0.
Growth Momentum
| telegraph.co.uk | theguardian.com | Leads | |
|---|---|---|---|
| Monthly Visits | 73.2M | 304.5M | theguardian.com |
| MoM Change | +10% | +9% | telegraph.co.uk |
| Avg. Session | 4m03s | 3m16s | telegraph.co.uk |
| Pages / Visit | 2.9 | 2.5 | telegraph.co.uk |
Growth Momentum · Insight
theguardian.com receives 4.2x more monthly traffic than telegraph.co.uk (304.5M vs 73.2M).
Acquisition Strategy
| telegraph.co.uk | theguardian.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 55% | Direct 52% | |
| Bounce Rate | 52.7% | 47.1% | theguardian.com |
| SEO & Keywords | 29 | 30 | theguardian.com |
Keyword Overlap Rate: 20%
Acquisition Strategy · Insight
telegraph.co.uk acquires users primarily through Direct (55%), while theguardian.com relies on Direct (52%). This reflects fundamentally different go-to-market strategies — telegraph.co.uk's higher direct traffic suggests stronger brand recognition or product-led growth, while theguardian.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| telegraph.co.uk | theguardian.com | Leads | |
|---|---|---|---|
| Domain Age | — | 32y 2m | |
| Registered | — | Jul 1994 | |
| Expires | — | Jul 2026 |
Market Position
| telegraph.co.uk | theguardian.com | Leads | |
|---|---|---|---|
| Global Rank | #719 | #154 | theguardian.com |
| Category Rank | #6 | #4 | theguardian.com |
telegraph.co.uk only
theguardian.com only
Market Position · Insight
Each has untapped markets the other serves: telegraph.co.uk could expand into Germany, while theguardian.com could target France.
Key Takeaways
- •theguardian.com receives 4.2x more monthly traffic than telegraph.co.uk (304.5M vs 73.2M).
- •telegraph.co.uk acquires users primarily through Direct (55%), while theguardian.com relies on Direct (52%). This reflects fundamentally different go-to-market strategies — telegraph.co.uk's higher direct traffic suggests stronger brand recognition or product-led growth, while theguardian.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •theguardian.com receives 4.2x more monthly traffic than telegraph.co.uk (304.5M vs 73.2M).
- •They share 10 keywords (20% overlap), indicating direct search competition.
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Report based on data from July 2026