texas.gov vs upenn.edu

Market traction comparison · Updated Jul 2026

texas.gov

upenn.edu

	texas.gov	upenn.edu	Leads
Monthly Visits	25.2M	9.2M	texas.gov
Bounce Rate	36.6%	44.5%	texas.gov
SEO & Keywords	30	30	Tie
Domain Age	28y 11m	—

texas.gov leads in 2 of 3 dimensions, while upenn.edu leads in 0.

Growth Momentum

texas.govupenn.edu

	texas.gov	upenn.edu	Leads
Monthly Visits	25.2M	9.2M	texas.gov
MoM Change	+5%	+22%	upenn.edu
Avg. Session	6m00s	3m34s	texas.gov
Pages / Visit	5.0	5.3	upenn.edu

Growth Momentum · Insight

upenn.edu is growing faster (+22%) but visitors stay 1.7x shorter (3m34s vs 6m00s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.

Acquisition Strategy

	texas.gov	upenn.edu	Leads
Primary Channel	Search 44%	Search 44%
Bounce Rate	36.6%	44.5%	texas.gov
SEO & Keywords	30	30	—

texas.gov

Search 44%Direct 42%Social 2%Referral 8%Email 3%

upenn.edu

Search 44%Direct 41%Social 3%Referral 8%Email 4%

SearchDirectSocialReferralPaidEmail

texas.gov OnlySharedupenn.edu Only

Keyword Overlap Rate: 5%

Acquisition Strategy · Insight

texas.gov acquires users primarily through Search (44%), while upenn.edu relies on Search (44%). This reflects fundamentally different go-to-market strategies — texas.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while texas.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

	texas.gov	upenn.edu
Domain Age	28y 11m	—
Registered	Oct 1997	—
Expires	Sep 2026	—

Market Position

	texas.gov	upenn.edu	Leads
Global Rank	#1.7K	#5.4K	texas.gov
Category Rank	#8	#19	texas.gov

texas.govupenn.edu

🇺🇸 United States

97%

81%

🇮🇳 India

🇨🇦 Canada

texas.gov only

🌐 Philippines 0%🇲🇽 Mexico 0%

upenn.edu only

🇬🇧 United Kingdom 2%🌐 China 1%

Market Position · Insight

Each has untapped markets the other serves: texas.gov could expand into United Kingdom, China, while upenn.edu could target Philippines, Mexico.

Key Takeaways

•upenn.edu is growing +22% while texas.gov grows +5%. At current trajectory, upenn.edu could close the traffic gap within 21 months.
•upenn.edu is growing faster (+22%) but visitors stay 1.7x shorter (3m34s vs 6m00s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
•texas.gov acquires users primarily through Search (44%), while upenn.edu relies on Search (44%). This reflects fundamentally different go-to-market strategies — texas.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while texas.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
•texas.gov receives 2.7x more monthly traffic than upenn.edu (25.2M vs 9.2M).
•Both are growing, with upenn.edu accelerating faster at +22% vs +5%.
•texas.gov keeps visitors significantly longer (6m00s avg session vs upenn.edu's 3m34s), suggesting deeper product engagement or stickier content.

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