upenn.edu vs utah.gov
Market traction comparison · Updated Jul 2026
| upenn.edu | utah.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 9.2M | 8.3M | upenn.edu |
| Bounce Rate | 44.5% | 34.5% | utah.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | — | 28y 11m |
upenn.edu leads in 1 of 3 dimensions, while utah.gov leads in 1.
Growth Momentum
| upenn.edu | utah.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 9.2M | 8.3M | upenn.edu |
| MoM Change | +22% | -6% | upenn.edu |
| Avg. Session | 3m34s | 5m36s | utah.gov |
| Pages / Visit | 5.3 | 6.6 | utah.gov |
Growth Momentum · Insight
upenn.edu is growing faster (+22%) but visitors stay 1.6x shorter (3m34s vs 5m36s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| upenn.edu | utah.gov | Leads | |
|---|---|---|---|
| Primary Channel | Search 44% | Direct 45% | |
| Bounce Rate | 44.5% | 34.5% | utah.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 25%
Acquisition Strategy · Insight
upenn.edu acquires users primarily through Search (44%), while utah.gov relies on Direct (45%). This reflects fundamentally different go-to-market strategies — utah.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while upenn.edu's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| upenn.edu | utah.gov | Leads | |
|---|---|---|---|
| Domain Age | — | 28y 11m | |
| Registered | — | Oct 1997 | |
| Expires | — | Sep 2026 |
Market Position
| upenn.edu | utah.gov | Leads | |
|---|---|---|---|
| Global Rank | #5.4K | #5.3K | utah.gov |
| Category Rank | #19 | #25 | upenn.edu |
upenn.edu only
utah.gov only
Market Position · Insight
Each has untapped markets the other serves: upenn.edu could expand into Philippines, while utah.gov could target China.
Key Takeaways
- •utah.gov is losing traffic (-6%) despite 8.3M monthly visits. upenn.edu's +22% growth puts it on a trajectory to overtake.
- •upenn.edu is growing faster (+22%) but visitors stay 1.6x shorter (3m34s vs 5m36s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •upenn.edu acquires users primarily through Search (44%), while utah.gov relies on Direct (45%). This reflects fundamentally different go-to-market strategies — utah.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while upenn.edu's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •upenn.edu is growing (+22%) while utah.gov is declining (-6%).
- •utah.gov keeps visitors significantly longer (5m36s avg session vs upenn.edu's 3m34s), suggesting deeper product engagement or stickier content.
- •utah.gov has a 10 percentage point lower bounce rate (34% vs 44%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026