theguardian.com vs washingtonpost.com
Market traction comparison · Updated Jul 2026
| theguardian.com | washingtonpost.com | Leads | |
|---|---|---|---|
| Monthly Visits | 304.5M | 71.6M | theguardian.com |
| Bounce Rate | 47.1% | 57.2% | theguardian.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 32y 2m | 30y 9m | theguardian.com |
theguardian.com leads in 3 of 4 dimensions, while washingtonpost.com leads in 0.
Growth Momentum
| theguardian.com | washingtonpost.com | Leads | |
|---|---|---|---|
| Monthly Visits | 304.5M | 71.6M | theguardian.com |
| MoM Change | +9% | +11% | washingtonpost.com |
| Avg. Session | 3m16s | 3m10s | theguardian.com |
| Pages / Visit | 2.5 | 2.6 | washingtonpost.com |
Growth Momentum · Insight
theguardian.com receives 4.2x more monthly traffic than washingtonpost.com (304.5M vs 71.6M).
Acquisition Strategy
| theguardian.com | washingtonpost.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 52% | Direct 52% | |
| Bounce Rate | 47.1% | 57.2% | theguardian.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 9%
| Keyword | Volume | theguardian.com | washingtonpost.com |
|---|---|---|---|
| grok nude images | 3.5K | #2 | #1 |
Acquisition Strategy · Insight
theguardian.com acquires users primarily through Direct (52%), while washingtonpost.com relies on Direct (52%). This reflects fundamentally different go-to-market strategies — washingtonpost.com's higher direct traffic suggests stronger brand recognition or product-led growth, while theguardian.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| theguardian.com | washingtonpost.com | Leads | |
|---|---|---|---|
| Domain Age | 32y 2m | 30y 9m | theguardian.com |
| Registered | Jul 1994 | Nov 1995 | |
| Expires | Jul 2026 | Nov 2026 |
Business Maturity · Insight
theguardian.com has been in the market for over a decade, indicating established presence.
Market Position
| theguardian.com | washingtonpost.com | Leads | |
|---|---|---|---|
| Global Rank | #154 | #790 | theguardian.com |
| Category Rank | #4 | #19 | theguardian.com |
Key Takeaways
- •theguardian.com receives 4.2x more monthly traffic than washingtonpost.com (304.5M vs 71.6M).
- •theguardian.com acquires users primarily through Direct (52%), while washingtonpost.com relies on Direct (52%). This reflects fundamentally different go-to-market strategies — washingtonpost.com's higher direct traffic suggests stronger brand recognition or product-led growth, while theguardian.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •theguardian.com receives 4.2x more monthly traffic than washingtonpost.com (304.5M vs 71.6M).
- •theguardian.com has a 10 percentage point lower bounce rate (47% vs 57%), indicating better landing page relevance or more targeted traffic.
- •With only 9% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026