cnn.com vs washingtonpost.com
Market traction comparison · Updated Jul 2026
| cnn.com | washingtonpost.com | Leads | |
|---|---|---|---|
| Monthly Visits | 351.8M | 71.6M | cnn.com |
| Bounce Rate | 61.2% | 57.2% | washingtonpost.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 32y 11m | 30y 9m | cnn.com |
cnn.com leads in 2 of 4 dimensions, while washingtonpost.com leads in 1.
Growth Momentum
| cnn.com | washingtonpost.com | Leads | |
|---|---|---|---|
| Monthly Visits | 351.8M | 71.6M | cnn.com |
| MoM Change | +1% | +11% | washingtonpost.com |
| Avg. Session | 2m34s | 3m10s | washingtonpost.com |
| Pages / Visit | 2.0 | 2.6 | washingtonpost.com |
Growth Momentum · Insight
cnn.com receives 4.9x more monthly traffic than washingtonpost.com (351.8M vs 71.6M).
Acquisition Strategy
| cnn.com | washingtonpost.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 69% | Direct 52% | |
| Bounce Rate | 61.2% | 57.2% | washingtonpost.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 33%
Acquisition Strategy · Insight
cnn.com acquires users primarily through Direct (69%), while washingtonpost.com relies on Direct (52%). This reflects fundamentally different go-to-market strategies — cnn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while washingtonpost.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cnn.com | washingtonpost.com | Leads | |
|---|---|---|---|
| Domain Age | 32y 11m | 30y 9m | cnn.com |
| Registered | Sep 1993 | Nov 1995 | |
| Expires | Sep 2027 | Nov 2026 |
Business Maturity · Insight
cnn.com has been in the market for over a decade, indicating established presence.
Market Position
| cnn.com | washingtonpost.com | Leads | |
|---|---|---|---|
| Global Rank | #153 | #790 | cnn.com |
| Category Rank | #5 | #19 | cnn.com |
Key Takeaways
- •cnn.com receives 4.9x more monthly traffic than washingtonpost.com (351.8M vs 71.6M).
- •cnn.com acquires users primarily through Direct (69%), while washingtonpost.com relies on Direct (52%). This reflects fundamentally different go-to-market strategies — cnn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while washingtonpost.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cnn.com receives 4.9x more monthly traffic than washingtonpost.com (351.8M vs 71.6M).
- •Both are growing, with washingtonpost.com accelerating faster at +11% vs +1%.
- •They share 15 keywords (33% overlap), indicating direct search competition.
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Report based on data from July 2026