thestreet.com vs wayfair.ca
Market traction comparison · Updated Jul 2026
| thestreet.com | wayfair.ca | Leads | |
|---|---|---|---|
| Monthly Visits | 20.3M | 15.5M | thestreet.com |
| Bounce Rate | 58.5% | 40.6% | wayfair.ca |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 29y 1m | 15y 6m | thestreet.com |
thestreet.com leads in 2 of 4 dimensions, while wayfair.ca leads in 1.
Growth Momentum
| thestreet.com | wayfair.ca | Leads | |
|---|---|---|---|
| Monthly Visits | 20.3M | 15.5M | thestreet.com |
| MoM Change | +18% | +15% | thestreet.com |
| Avg. Session | 0m51s | 4m47s | wayfair.ca |
| Pages / Visit | 1.5 | 5.8 | wayfair.ca |
Growth Momentum · Insight
thestreet.com receives 1.3x more monthly traffic than wayfair.ca (20.3M vs 15.5M).
Acquisition Strategy
| thestreet.com | wayfair.ca | Leads | |
|---|---|---|---|
| Primary Channel | Direct 45% | Search 59% | |
| Bounce Rate | 58.5% | 40.6% | wayfair.ca |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 11%
Acquisition Strategy · Insight
thestreet.com acquires users primarily through Direct (45%), while wayfair.ca relies on Search (59%). This reflects fundamentally different go-to-market strategies — thestreet.com's higher direct traffic suggests stronger brand recognition or product-led growth, while wayfair.ca's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| thestreet.com | wayfair.ca | Leads | |
|---|---|---|---|
| Domain Age | 29y 1m | 15y 6m | thestreet.com |
| Registered | Aug 1997 | Feb 2011 | |
| Expires | Aug 2026 | Feb 2027 |
Business Maturity · Insight
thestreet.com has been in the market for over a decade, indicating established presence.
Market Position
| thestreet.com | wayfair.ca | Leads | |
|---|---|---|---|
| Global Rank | #4.1K | #2.8K | wayfair.ca |
| Category Rank | #8 | #2 | wayfair.ca |
thestreet.com only
wayfair.ca only
Market Position · Insight
Each has untapped markets the other serves: thestreet.com could expand into United Kingdom, Netherlands, China, while wayfair.ca could target Thailand, Argentina, Ukraine.
Key Takeaways
- •thestreet.com receives 1.3x more monthly traffic than wayfair.ca (20.3M vs 15.5M).
- •thestreet.com acquires users primarily through Direct (45%), while wayfair.ca relies on Search (59%). This reflects fundamentally different go-to-market strategies — thestreet.com's higher direct traffic suggests stronger brand recognition or product-led growth, while wayfair.ca's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •thestreet.com has 1.3x more traffic (20.3M vs 15.5M), though both operate at comparable scale.
- •wayfair.ca keeps visitors significantly longer (4m47s avg session vs thestreet.com's 0m51s), suggesting deeper product engagement or stickier content.
- •wayfair.ca has a 18 percentage point lower bounce rate (41% vs 59%), indicating better landing page relevance or more targeted traffic.
- •thestreet.com acquires traffic primarily through Direct (45%), while wayfair.ca relies on Search (59%) — fundamentally different acquisition strategies.
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Report based on data from July 2026