wayfair.ca

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Medium Opportunity · 60/100

16y2011-02-21Domain Age

15.5M+15%Monthly Visits

Search 59%Canada 93%Primary Channel

4Competitors

Product Identity

About

Shop Wayfair Canada for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

Categoryhome_and_garden/home_and_garden

Product Identity · Insight

Operating for 16 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

15,474,897

↑15.0% vs last month

Bounce Rate

40.6%

Pages / Visit

5.8

Avg. Session

4m 47s

Domain Age

15.5 years

#2,761Global Rank

#82Country Rank (124)

#2Category Rank · Home_and_Garden

Traffic Trend

↑15.0%

Growth Profile · Insight

Monthly visits of 15.5M with 4m47s average session. A moderate bounce rate (41%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources

Organic Search

58.4%

Direct

23.1%

Social

11.3%

Referral

2.4%

Paid

0.0%

4.0%

Gen AI

0.8%

Geographic Distribution

DomainShare

🇨🇦CanadaCA

92.8%

🇺🇸United StatesUS

4.3%

Top 3 countries account for 97.6% of traffic — high geographic concentration

Top Keywords

Keyword
ikea	8.6M	$0.43	$9.4K
wayfair	1.7M	$0.52	$265.9K
tv stand	118.1K	$0.73	$12.7K
wayfair canada	71.0K	$0.33	$157.8K
wayfair customer service	14.2K	$1.46	$10.4K

SERP Rankings

Keyword			Ranking URL
wayfair canada	#1	🏠	www.wayfair.ca/	51,880	$0.35

Acquisition Engine · Insight

Heavily search-dependent (59%) and geographically concentrated in Canada (93%) — dual concentration risk from algorithm changes and regional market shifts.

How does wayfair.ca actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

wayfair.com

🔗 3 keyword overlap

Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

120.4M/mo+10%Jun 2004

Shares 3 keywords including "ikea"

wayfair.ca vs wayfair.com →Visit Website ↗

ikea.com

🔗 2 keyword overlap

Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home!

237.8M/mo+18%Jul 1995

Shares 2 keywords including "ikea"

wayfair.ca vs ikea.com →Visit Website ↗

thestreet.com

🔗 2 keyword overlap

TheStreet covers the most engaging stories about how to make money, invest your money, save your money, and spend your money.

20.3M/mo+18%Aug 1997

Shares 2 keywords including "ikea"

wayfair.ca vs thestreet.com →Visit Website ↗

apartmenttherapy.com

🔗 2 keyword overlap

Lifestyle and interior design community sharing design lessons, DIY how-tos, shopping guides and expert advice for creating a happy, beautiful home.

7.6M/mo+6%Dec 2001

Shares 2 keywords including "ikea"

wayfair.ca vs apartmenttherapy.com →Visit Website ↗

View full competitive analysis of wayfair.ca →

Competitive Landscape · Insight

Facing significant traffic gap vs wayfair.com (7.8x), but keyword overlap is only 3 — likely serving different market segments despite surface-level competition.

wayfair.ca

Product Identity

Growth Profile

Acquisition Engine

Competitive Landscape

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